NEW DELHI: Indian telecom operator Aircel has partnered with e-commerce website Snapdeal, mobile insurance provider Ingram and with NexGTV, a mobile TV destination, to provide relevant content to the Indian customers.
In order to provide an online shopper an option to buy a Data Recharge, Aircel is offering Paper Recharge through the e-commerce portal wherein an online shopper can choose from two exclusive denomination packs (Rs 402 and Rs 602) which are more aggressive and bundled with more benefits than the available market recharges.
The voucher will be delivered through a courier service which will collect cash from the customer against physical delivery of the voucher. Aircel has partnered with Snapdeal.com to begin with for the offer and is looking to extend it to other websites as well.
In another industry first move, Aircel is partnering with Ingram, a mobile insurance provider, for Aircel Cover Plus. Any customer who buys a new smartphone can choose from two variants of this product within seven days of the purchase for getting coverage limited to Accidental and Liquid Damage only.
For new smartphones worth upto Rs 10,000, customers can purchase Rs 499 pack that offers benefits worth Rs 1,200. This will also include 1GB Aircel data for three months, Rs 799 pack will offer insurance against smartphones worth up to Rs 55,000 and will include 1GB Aircel data for three months and Premium Anti-Virus.
Meanwhile, Aircel customers can access NextGTV’s live TV that offers 130+ live TV Channels and 2,000+ blockbuster movies, at a discounted annual subscription for just Rs 749 along with 1 GB Aircel data every month for three months.
“Our industry first offers are intended to redefine the way mobile internet is consumed in India and we are confident that through these new offers we will continue our data success story in India and remain a brand that offers innovative data products and services,” said Anupam Vasudev, Chief Marketing Officer, Aircel.
“According to a recent report, 70 percent of mobile broadband smartphone users regularly stream videos on their smartphones, and 61 percent use social networks. Therefore, being a data focused company it becomes imperative for us to constantly innovate and with our partners bring together products and services which open up a world of opportunities for our customers and satisfy the appetite of data users,” said Sunil Kuttam, Vice President-Marketing, Aircel.