100. Microtek International

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Voice&Data Bureau
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Factsheet

CEO: Rajesh Gupta

Area of Operation: Modems manufacturing 

Address: H-57, Udyog Nagar, Rohtak Road, New Delhi - 110 041

Telephones: 5471684, 5472557, 5472661 

Fax: 91-11-5472659, 5472907 

Website: www.microtekdirect.com 

E-mail: microtek@del2.VSNL.net.in

SWOT

STRENGTH: Strong channel base

WEAKNESS: Perceived as a PC player

OPPORTUNITY:  Networking products

THREAT: D-Link and Dax

Microtek registered a turnover of 46.05 crore during the year 2000-2001. It
is the country’s leading modem manufacturer. The company has five
manufacturing plants, three in Delhi, two in Parwanoo (HP) and one in Kundli (Haryana),
each specializing in different spheres of the IT industry. It is an ISO 9002
certified company. The highlight of last year was a tie-up with Conexant for the
development and manufacture of external and internal modems. Microtek launched
its range of ‘smart modems’ based on conexant technology using the Rockwell
chipset. It would be promoting its products to other SAARC countries.

Talks are also underway for the tie-up with Motorola for the development of
modems. It is also talking to Realtek, Taiwan for LAN cards. The company plans
to introduce set top boxes, routers, switches, and hubs. The company during the
last fiscal, initiated several group wide quality management processes. It has
an over 2500 strong dealer network with 20 branche offices, 250 distributors and
over 2500 strong dealers, besides its own showrooms. It also exports its
products to Italy, Germany, France, Checz, Russia, Singapore, United Kingdom,
Poland, Israel and Sri Lanka. Microtek has embarked upon a Rs 25 crore
restructuring and expansion drive to boost sales.

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Microtek has a separate company to diversify and focus on the software
exports business. The new company, Microtek Infosoft, will focus on e-commerce
projects and regular software development activities, primarily, for the US
market.