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Yet Again!

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VoicenData Bureau
New Update

In keeping with its growth story, Cisco recorded a 25% growth in revenue in

the last financial year to reach total revenues of Rs 5,046 crore from Rs 4,037

crore in 2006-07. The company recorded a turnover of Rs 240 crore from its

broadband operations, and its router business grew by 24.1% over last year's Rs

1,164 crore. The networking giant recorded a 42% increase in revenue from its

voice solutions and a 16% increase in revenue from the switches business.

Cisco's WLAN business also recorded an increase of 39.1%.

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The company has set up globalization center in the country. That will focus

on driving the company's globalization strategy for emerging high-growth markets

such as India, Mid-East, Africa, Eastern Europe, and China. The global

networking giant is also restructuring its sales organizational structure with

dedicated regional focus in an attempt to reach customers in tier-2 and 3

cities.

Cisco has significantly increased services penetration in the country and has

had some big wins in this business. The company is engaged with two large indian

corporate houses to set up their campuses and SEZs by providing them advisory

services, and with its Connected Real Estate solution. Cisco is mainly focusing

on manufacturing, retail, and infrastructure.

Cisco 6

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The company's new go-to-market strategy is a dual approach to the market.

First, the focus is coverage in order to expand its geographic reach, and then

to strengthen existing customer relationships.

The company is moving away from the current 'vertical-centered' structure

toward a new structure with a strong regional focus complemented strongly with a

solution focus through business councils. The business will now be structured

geographically-North, South, East, and West. Cisco has also adopted high-growth

verticals such as banking and financial services, government and defense,

manufacturing, retail, tourism, real estate, and construction.

Cisco continued with its focus on innovation in research and development in

the country. Many platforms, components, and technologies are completely owned

by its India operations. The entire optical product line and Cisco 7600 are some

examples of that. Additionally, platforms such as its flagship gigabit switch

router (GSR), Catalyst 10000 are in the process of moving to India. There is

also a focus on local innovation to tap the needs of the emerging markets. The

India Development Center is innovating to focus on ICT in improving

productivity, rural connectivity, tapping the mass market potential, and

enabling inclusive economic development.

The company believes that the next phase of growth come by being a trusted,

strategic advisor to Indian businesses, offering relevant solutions for business

transformation. Cisco plans to continue to create new products and drive

innovation in the Indian market.

We have increased services penetration

in the country, and have had some big wins for this business

What were the highlights of FY 2007-08?



Some of the key achievements of the year gone by include growing our
business consistently across all segments. In the commercial space, we have

consolidated our presence and have launched a series of products

specifically targeted at this segment of the market. In areas such as UC,

security, wireless, and DC, we have either retained our leadership or grown

our market share significantly. In IP telephony, we have crossed the

landmark figure of having shipped over 300,000 IP phones in the country and

have grown this at a steady rate of over 60% CAGR.

Cisco Capital, the leasing and financing arm

of Cisco, has also been witnessing significant penetration over the last

year. Cisco Capital has completed deployment of the Rs 600 crore corpus.



President & country manager,



Cisco, India and Saarc



Naresh Wadhwa



Address: Cisco Systems India



IL&FS Financial Center


6th Floor, C22, G Block, Bandra-Kurla Complex Bandra East, Mumbai-400051


Tel: +91-22-40434028 Fax: +91-22- 26533703


Website:




www.cisco.com/global/in


Highlights
  • Crossed the landmark

    figure of shipping over 300,000 IP phones
  • Focus on local

    innovation to tap the needs of emerging markets
  • New go-to-market

    strategy to tap the market
  • New business unit to

    focus on developing products for emerging markets

What is your new go-to-market strategy all

about?



Our new go-to-market strategy is a dual approach to tap the market.

First, the focus is coverage based, where our effort is on expanding our

geographical reach. Second, our focus is to ensure that we deepen and

strengthen our existing customer relationships. We are also moving away from

the current `vertical-centered' structure towards a new structure with

strong regional focus complemented with a solution focus through business

councils.

How would you rate your performance on the

services front?



We have also significantly increased services penetration in the country

and have had some big wins for this business. Besides others, we're engaged

with two large corporate houses in the country to set up their campus and

SEZ by providing them with advisory services and with our Connected Real

Estate Solution.

What are the new products and services in

the pipeline from Cisco's R&D center?



The primary focus of R&D in India is product development across nearly

all of Cisco's offerings. Over the last ten years, our India development

facility has grown from a team extension mode to an ownership of component

model to becoming a center of excellence in several technology areas. Many

platforms, components, and technologies are owned completely out of India.

The entire optical product line and Cisco 7600 are some examples.

Additionally, platforms such as flagship gigabit switch router (GSR),

Catalyst 10000 are in the process of moving to India.

On the software side, we have several

component ownerships in voice, security, and the IOS space. Recently, we

have also started a new business unit out of India to focus on developing

products for emerging markets targeting the mega-city deals in Saudi Arabia,

Azerbaijan, Dubai, and Singapore.

Cisco was planning to manufacture products

in India. What's the progress on that front?



Like our operations in other parts of the world, we engage in a

contract-manufacturing model. We are jointly engaged in rolling out IP

phones from our pilot manufacturing facility in Chennai with Foxconn, one of

our key partners globally. Cisco and Foxconn will ramp this engagement based

on the demand for products and learning from the Indian market.

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