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CEO: Azim Premji Year of Start-up: 1981 Area of Operation: Systems integration, communication software, Internet, and projects Address: Doddakannelli, Sarjapur Road, Bangalore-560 001 Tel: 080-8440011 Fax: 080-8440212 Web site: www.wipro.com |
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SWOT |
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STRENGTH
WEAKNESS
OPPORTUNITY
THREAT
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Through its two arms–Wipro Infotech and Wipro Technologies–Wipro Ltd has
been consolidating its communications-oriented business. During FY2000-01, its
business in communications grew to Rs 1,044.61 crore from a base of Rs 586.13
crore in 1999-00. Though the cash cow for its business has been Wipro
Technologies with the communication-oriented revenue of Rs 725.29 crore, Wipro
Infotech was no less a performer. With annual revenue of Rs 282.77 crore in
enterprise networking solutions and services, this group has been the largest
network integration player in the country. A status which it has been enjoying
since the last five years, come what may–new technology and solutions or
increased number of players.
The success for Wipro comes on account of it being at the core of
"network platform centric" development and its positioning as a
single-window shop for various solutions. And its ability to transform and
realign its businesses to suit the market of technologies. For instance, Wipro
Infotech, over the last four to five months, has repositioned itself as a
services solutions provider for the Asia-Pacific region and accordingly
realigned its business to address five lines of business–software development
and services in Asia-Pacific, the products business, the solutions business, the
value-added and networking communications business, and the services offering
consisting of Facilities Management (FM), NI and Integrated Communication (IC),
enterprise management services, call centers, and availability service
practices. Further, the erstwhile WiproNet’s business, which did revenue of Rs
36.55 crore, got integrated with Wiprotech. This strategy has seen that the
business from FM was around Rs 25 crore, the NI&CI was Rs 50 crore, the
availability services over Rs 100 crore, and the value-added services over Rs
36.55 crore.
Undoubtedly, Wipro Infotech is the king of projects. It has done over 200
projects. A look at its revenue sharing says that it is strong in manufacturing,
banking and finance, telecom & ISP, the IT sector, and in government too.
The contribution to its total revenue pie from these horizontals has been 12,
29, 20, 27, and 10 percent, respectively. The success for Wipro comes as it
makes its move from the software as well as the hardware side. And the
restructuring it has effected definitely has one advantage: besides the toplines,
the bottomlines would go up, too. Wipro Technologies, tapping the overseas
potential, through its technology solutions, accounted for 50 percent of the
total revenues of Rs 1,769 crore. The three practices under R&D services,
the telecom and internetworking, embedded systems and Internet access, and
telecom and Internet service providers practices, fetched it revenue of Rs
530.70 crore, Rs 159.21 crore, and Rs 35.38 crore. And this line of business
holds a bright future.