We are very excited about the new and upcoming technologies like 3G and WiMax

VoicenData Bureau
New Update

LG Electronics India is one of the leading technology innovators in the IT

and mobile communications business. LG is acknowledged as a trendsetter in the

Indian consumer durables industry. Daya Prakash, head, IT, LG Electronics India,

talks to VOICE&DATA about the company's investments in technology infrastructure

and green initiatives. Excerpts


What are the investment plans to improve your telecom infrastructure?

LGEIL's operations are spread across the country with operations at two
manufacturing plants, thirty-nine branch offices, forty-six stock points, and

over fifty-four offices. LGEIL's sales channel includes around 4,000 direct

dealers and distributors and approximately 12,000 sub-dealers. LGEIL provides

services to its customers with the help of third party service providers called

authorized service centers (ASC). It has 470 service centers for consumer

electronics and home appliance and 600 service centers for the mobile division.

There are over 5,000 service engineers working across service centers.

We are using diverse technologies to leverage growth, and support the LGEIL

business & operations, including-MPLS used for WAN connectivity across all LGEIL

locations; IPSec VPN Internet connectivity ensuring secure Internet usage;

hosting of websites in DMZ using dual Internet leased lines having border

gateway protocol (BGP) with load balancing to ensure connectivity at all times;

multiple DS3 connectivity for disaster recovery of ERP database between Noida

and Pune factory using Hitachi Universal replicator.


We are planning to consolidate and upgrade our servers, and at the same time,

we're looking forward to optimize our bandwidth. We are also positive about

storage upgradation, implementation of QoS on WAN connectivity, and Cisco NAC

implementation planned for network access control and security.

Are technologies like 3G and WiMax helping your business needs?

We are very much excited about the new and upcoming technologies like 3G and

WiMax, which will revolutionize the bandwidth penetration in remote areas where

connectivity options are not available. WiMax and 3G will provide robust

connectivity options and smooth communication channels.

At our end, we have WAN MPLS infrastructure connecting manufacturing plants

at Noida and Pune with branches, warehouses and remote area offices. Currently,

there are remote offices where connectivity infrastructure is not up to the

mark, because we had to rely on traditional radio/VSATs for backhaul



WiMax architecture would be a viable option resulting in lower network

costs-both capex and opex-and with efficiency resulting in more throughput and

higher speeds than radio/VSAT options. WiMax is scalable providing flexibility

to optimize bandwidth usage as per the needs of the business.

3G is a cellular technology which would help us streamline and strengthen

communication between dealers, distributors, services centers, and consumers

across countrywide locations. However, we are yet to witness and harness the

upcoming 3G technology, which can deliver expected outcomes.

What are the green initiatives taken by LG Electronics India?

LG has taken several initiatives in the past that minimize the impact on the
environment by reducing wastes and emissions, and create awareness among

employees through energy conservation programs at regular intervals.


The organization's increased attention to green initiatives have resulted

from a number of factors including-our strong commitment towards corporate

social responsibility, rising energy costs, and increased legislation. Our green

initiatives include minimizing IT waste; scraping and disposing IT equipments by

reselling components, server consolidation; and virtualization, hence minimizing

the number of servers used and electrical consumption; efficient data center

design concepts. We use RoHS compliant hardware in data centers. LGEIL is also

engaged with peers to advance smarter energy practices.

How do you cope with connectivity challenges in your branches/centers in

remote area?

Our communication infrastructure network comprises MPLS connectivity to all

branches, warehouse and remote area offices with central connectivity at

corporate office at Greater Noida from multiple service providers to ensure high

up-time and redundancy. The MPLS network is spread across the length and breadth

of the country, and presently integrates over 150 locations of the company.

Connectivity challenges in branches, warehouses and remote areas are being

currently tackled by having dual connectivity from multiple service providers

with different last mile options.


What is the ICT spend as a percentage of your turnover? How was it

affected during the downturn?

IT spend is 0.5% of the total turnover. During the downturn, the impact was

negligible at our end. Currently, the team consists of over 100 skilled

resources as per business requirements at LGEIL.

How is telecom making business more competitive?

The telecom sector represents one of the fastest growing sectors in the

Indian economy. Launch of 3G services by leading operators will boost

collaborative computing, IPTV, video and voice multi-casting, which will enhance

co-ordination between distributors, dealers, service centers and consumers to a

greater extent.

Currently, we are using multi-point videoconferencing across all our regional

locations and branches using MPLS connectivity with a central hub at corporate

office. The use of 3G will help and optimize bandwidth costs and quality of

video/voice transmission.


Another example on the application side, we at LGEIL developed CSNET (web

based application) which provides platform to integrate communication and

co-ordination between dealers, authorized service centers (ASC), call centers

and consumers. 3G infrastructure will strengthen mobility of applications

ensuring greater collaboration and exchange of information on real-time basis.

What are the key trends in enterprises communications?

The key trends in enterprises communications include cloud computing and

cloud based services, which will be an important part of any large enterprise's

IT infrastructure strategy moving forward. The top five technologies that are

going to make a mark in the future are-cloud computing, virtualization,

communication enabled business processes, mobility, and software as a service (SaaS).

Wireless has grown rapidly in the past few years. What issues and

challenges have cropped up, especially in terms of network security and


Proliferation of wireless has been phenomenal in the last few years,

creating new business opportunities, but it has posed increasing security risks

as well. Wireless networks are insecure; they are prone to attacks from

outsiders. Bluetooth enabled devices are a threat to wireless networks.

Akhilesh Shukla