Convergence has been a big story for some time, and it's easy to see why.
Whether it's the coming together of communications and IT or of voice and data,
the result is a raft of opportunities for organizations to reduce costs, improve
efficiency and offer better services to their customers.
Now, however, the story has begun a new chapter. Major players such as Cisco,
Motorola, Microsoft, BT, and Nokia are planning to unite mobile telephony and
the Internet. The result will allow organizations to do something they have
wanted to do for some time-cut the cost of providing their employees with mobile
phones.
Several factors combine to make mobile phones expensive.
In part, it's because calls cost more than from fixed phones. That's not a
problem when people are working away from the organization's offices, as on such
occasions the ability to keep in touch delivers benefits that offset the
additional costs.
Increasingly, however, employees are using their mobile phones as their
principal means of making and receiving calls, whether or not they are in an
office where a lower-cost alternative is available. Unfortunately, it's a
convenience that comes at a cost. Over half the organizations contacted in a
recent survey expected the cost of mobile phone calls to rise between 2004 and
2007, some by as much as 25%.
Then there's the added cost of managing a 'fleet' of mobile phones. While
desk-based phone services are typically managed centrally, mobile phone services
are often bought locally-either by the individuals who need them or on a
country-by-country basis. This dilutes the organization's ability to use its
purchasing power to get the best deal and can result in the cost of supporting a
mobile user being up to three times that of a fixed-line user.
Net Benefit
Voice over Internet protocol (VoIP) has developed the point where it is a
real alternative for organizations wanting to provide phone services to
employees' desks.
A significant benefit of IP telephony (VoIP-based phone systems) is that the
costs of an organization's internal networks can be greatly reduced. Only one
set of cables is required, making it cheaper to equip new or refurbished
premises, and maintenance costs are also reduced.
Other benefits flow from the fact that, while the number of a traditional
phone is defined by the connection back to the exchange, the number of an IP
phone is programmable.
With conventional call center technology, for example, advisers need to be
based in a contact center with fixed line phones, but with IP telephony they can
just as easily work from home or in one of the company's retail outlets or
anywhere that a secure connection to the company intranet is available.
Cutting the Cord
Wireless LANs and cordless IP phones make it possible to deliver services to
people who frequently work away from a desk or in locations that are not easily
served by fixed cabling.
However, wireless networks tend to suffer more from jitter than wired
networks. Transmission delays can be longer when less bandwidth is available.
Together, these technical characteristics can negatively impact call quality and
increase the chance that calls will drop out mid sentence. Solutions to these
problems are being worked on but are not yet widely available.
Opportunities also exist for mobile workers to connect to the company's phone
system through public wireless hotspots in locations like coffee shops, airports
and railway stations.
Indeed, given the density of wireless hotspots in some locations, one can
imagine a future in which users could walk down the street and stay connected.
Converged Solution
The ability to roam between Wi-Fi hotspots can only be a partial solution
for mobile workers. Such hotspots will inevitably remain concentrated in urban
areas, so an alternative is needed elsewhere.
This is where the concept of fixed-mobile convergence comes in. Operators and
manufacturers are working toward a future in which people can roam freely across
different networks, using whichever is best for price and performance at each
location.
At the start of the day, they could connect over their home network to
synchronise their diary or check for messages. Driving to the station, they
could make voice calls over a 3G network, switching to the cheaper public Wi-Fi
connection available at the station. Later, they could keep in touch using 3G or
WiMax connections, answering emails and accessing files to prepare for meetings.
This is all technically feasible today but people have to use a range of
devices and have to reconnect every time they switch between networks. If the
vision of converged networks is to become a reality, devices and applications
must be easy to use and the complexity of the operation has to be hidden from
those using the service.
This is where the Fixed-Mobile Convergence Alliance, established by various
companies, aims to make an impact. It is defining technical standards that will
allow phones to switch between alternative wireless networks. An early example
of what will be possible is BT Fusion, the world's first combined fixed and
mobile phone service, which works like a mobile when out and about but, connects
via Bluetooth and the customer's broadband line when within reach of a wireless
home network.
NEC has launched a phone to roam from Wi-Fi to NTT DoCoMo's FOMA 3G service,
while Motorola has announced the CN620 VoWLAN compatible phone for countries
with GSM mobile networks. It is also developing an innovative approach with
Cisco to deliver a complete solution using wireless LANs within business
premises.
Where to Invest
The time is approaching fast for early adopters to start experimenting with
the new technology and explore its potential.
Let's be clear, though. With the recent announcements from major players, the
convergence of voice and data, fixed and wireless, is no longer a question of
if, but when. The technology has reached a key tipping point, so the time to get
ready to exploit it has arrived.
The best option, then, is for organizations to begin the migration of their
existing phone systems to IP telephony and to design IP telephony into new
premises. The case for investments in IP telephony is clear, and while it could
still be some time before wireless VoIP and converged fixed/mobile phone
services become the norm, investments in fixed IP telephony systems made now
will deliver good returns in the interim as well as paving the way for the
future.
Sudhir Narang
The author is the managing director of BT India
vadmail@cybermedia.co.in