Vodafone launches new VAS service

Vodafone India, has launched the ‘START STOP’ service across all circles for its customers, enabling them to subscribe to popular VAS products just by messaging START, and STOP for deactivating the service.

''Today, Mobile is considered not only as a medium of communications but also a form of entertainment. Increasingly customers want entertainment and information on the go and we want them to have full control on what services they want to consume. Our Start-Stop services will allow Vodafone customers to manage value-added services in an easy and instant manner,''

said Kumar Ramanathan, chief marketing officer, Vodafone India.

The customers can SMS START to 321 to receive a list of content categories and reply with the category number to get the list of services and to deactivate, they can SMS STOP to 321 to receive a list of currently active services and reply with the selected service number to send deactivation request.