Videocon launches Mobile Phones

Videocon Group unveiled a wide range of mobile handsets in Maharashtra. The range of mobiles are feature-rich, including basic colour models, phones with FM radio, single/dual SIM, MP3 music, camera, multimedia and the latest touch phones and touch windows phones. V.N Dhoot, Chairman and MD, Videocon Group said, "Videocon is very excited to launch its mobile phones and intends to be amongst the top three in this space in a year's time by taking leadership on quality, range, pipeline, technology and value. Mobile phones are today an integral part of more than five hundred million people and growing. Videocon is the largest and most trusted consumer durable company in India today and our fit in this very existing business is natural." Videocon's new logo, the fluid “V”, coupled with a new proposition — Experience Change -- is a new identity for a group. The brand campaign for Videocon Mobile Phones says, “V is the New Me”.