Triple Play: Three In One

VoicenData Bureau
New Update

Triple play is a term used when three services, high-speed Internet,

television and telephone, are provisioned over a single broadband connection.

Until now, these services were provided through separate dedicated lines. But

with the growing popularity of digital media and faster network connections, the

convergence of these services is inevitable. Delivering the services via a

converged IP network is a landmark for a triple play provider. By using IP,

services beyond basic voice, video and data, such as eLearning, telemedicine and

gaming, can be created.


Triple play's most obvious benefit is the single-connection simplicity. The

other benefits include lower infrastructure costs, scalable bandwidth,

generation of new revenue streams and increase in profit because all the

services are offered over a single connection. In highly competitive local and

international markets, triple play services will enable retention of customers,

which is the need of the hour for service providers.


Full Swing
  • Increased broadband

    revenue per user and new revenue streams are the top two drivers for

    service providers deploying triple play services.

  • Interactive TV is

    the fastest growing video service which brings Internet capabilities

    directly to TV screens. These include instant messaging, shop at home,

    click-to-call and click-to-purchase capabilities, and online gaming.

  • Nearly 58% of

    service providers rate vendor interoperability as a key technical

    challenge when rolling out triple play services.

  • A bigger challenge

    faced by triple play service provider is to acquire broadcast and

    on-demand video content and to keep them secure.

  • About two-thirds of

    the service providers said they will deploy IP/Ethernet DSLAMs by


India: yet to arrive

The world over, service providers are viewing triple play services not only

as a means to increase top-line revenue, but also as a means of developing an

edge over the competitors. The year 2005 saw a significant growth in IP-based

triple play deployments.


 According to a new study by

Infonetics Research, service providers in North America, Europe, and Asia

Pacific report that, in 2005, nearly 40% of their capital expenditures was on

triple play network equipment. They plan to increase their capex spending in the

next 12 months on IPTV equipment, broadband CPE, broadband aggregation

equipment, and voice over broadband equipment. At the same time, they also

expect revenue growth in all areas of triple play services.

According to the study, the average percentage of the total company revenue

from triple play services is expected to range from 43% to 48% between 2005 and

2007. Service providers are sending a clear message that the combination of

voice, data, and video services is a long-term differentiator for them. Although

VoIP has been the most popular application for triple play, video is the more

challenging part, while IPTV is where all the action is.

In India, triple play holds a lot of potential in the field of distance

education, video conferencing, telemedicine for rural areas, video on demand,

etc. Enterprises will benefit as they will be able to access business

applications centrally, thereby cutting costs and increasing productivity.

Triple play will enable growth of new areas such as online gaming and other



The broadband revolution has begun in the country. But triple play services

are yet to be introduced. There is a shift from single to triple play and it

will benefit the service providers as more and more customers opt for broadband.

There are some technical challenges too, such as, the rollout of triple play

services. High speed Internet, voice and video have different characteristics

and put different burdens on the network which provides the access to these

services. Hence, to ensure QoS on a single network can be a challenging task.

The Next Generation: Quadruple Play

The next generation of communications technology is quadruple play, where

wireless communications is introduced as another medium to deliver video,

Internet and voice content. Advances in both CDMA and GSM standards, and EDGE

technologies have enabled service providers to venture into quadruple play and

gain competitive edge. The ability to transfer information over a wireless link

at great combinations of speeds, distances and non line-of-sight conditions will

rapidly improve in quadruple play.  The

future holds the possibility of integration of RFID into quadruple play.

Sonia Sharma