Long Distance will see Action Before
Local Services
Though the National Telecom
Policy (NTP) 1999 was a letter of intent for initiating action in the vacant telecom
circles, little has happened on that front. However, just the announcement of opening up
of national long-distance services by 1 January 2000 has resulted in a lot of activities
in that segment. Though a significant growth in local services is not expected soon, a lot
of infrastructure will be deployed. It is expected that the DoT itself will lead the
action. Indian Railways, public sector utilities like GAIL and Power Grid Corp., a JV of
TCIL and IRCON, and a few selected private companies will supplement its efforts. The
private companies to watch out for are the Reliance and the Tatas. Bharti is also likely
to leverage its position as the basic service licence holder for the strategic circle of
Madhya Pradesh. However, it is likely to keep itself in a few circles.
Apart from the Railways, which
has floated a tender for building an optical fibre network on Build, Own, Operate, Lease
(BOOL) basis, none of the other players are expected to be ready with their infrastructure
this year. The Railways might complete work in certain sections and make them available
for carrying high-speed traffic soon after the long-distance is opened.
Access will Continue to Remain a Problem
Despite the hue and cry over
problems in the local loop, access is likely to remain a bottleneck for the next two
years. Though the reach of telecommunications will grow and there will be a significant
growth in number of
DELs, bandwidth in access will remain a bottleneck.
Growth in Internet usage, coupled
with availability of bandwidth for long-distance, will push up the demand for bandwidth in
the local loop, which operators will find difficult to meet. Cable data networks will be
used primarily for giving Internet access. These networks will not go mainstream primarily
because of two reasons. One, cable networks are not interconnected. Two, their deployment
is driven more by convenience and quicker expected return on investment rather than
long-term business plans. However, the basic service provider might use cable in certain
cases to deliver multimedia traffic.
As few new local basic service
providers are expected to enter the arena till the end of the year 2000, the DoT will
remain the only major access provider. MTNL is likely to be the first to invest in
new-generation access technologies.
Corporate WAN Deployment will see Rapid
Growth
A sharp drop in tariffs for
long-distance high-speed leased lines, burgeoning growth in data communications and
messaging usage, availability of a number of value-added network
Drivers |
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services, and deployment of
large-scale infrastructure for long-distance communications after the sector is opened for
competition, will drive the deployment of WANs.
While leased lines will initially
grow at the cost of VSATs, the demand for connecting all locations to a corporate WAN will
ensure that businesses go for a mix and match of technologies. VSATs will be deployed in
areas where leased line connectivity is not available.
The growth in deployment of WANs
will push up sales of products like WAN switches, routers, leased-line modems, and
voice/data multiplexers. In fact, in 1999-2000 and the subsequent year, WAN products will
see one of the highest growths among all segments.
The State Govts will Spend Heavily on
Communications
Many state governments have
announced policies to take technology to the common man. Gujarat, Maharashtra, Andhra
Pradesh, Tamil Nadu, Karnataka, Madhya Pradesh, Haryana, and Orissa have announced
concrete projects to utilise IT for the benefit of their people. Most of these projects
are envisaged to be on a state-wide basis. For convenience, most of these projects are
planned to be centrally managed and will be completely networked. That will require large
investments in communications infrastructure. Since wired media takes time to deploy, many
such projects are expected to be using a mix of satellite and terrestrial radio
communications technologies.
Call Centres to Boom
Despite little customer
orientation in the Indian businesses, call centre—primarily a customer service
application—is expected to be a big business in India in the next three-four years.
The activities will start in the current year.
India will see initial deployment
of call centres in three distinct segments. The service industry like banking, telecom,
and travel/airlines that have been investing on call centres will continue their
investment and will go for upgrading to newer technologies. A major virgin area that is
likely to be hot in the next two years is the government sector. All the new projects that
the Central Government and the state governments are planning for bettering governance
will have to deploy help desks. With little computer literacy, non-availability of Indian
language computing, and the mind-block to speak to a machine, computer-based systems, and
IVR systems will not be able to satisfy the needs of the ordinary citizens. Call centre
being the only hi-tech application with a human operator will have more acceptance with
the people.
The third segment to drive the
market will be the offshore call centres set up by the MNCs to direct their global calls
to India. The drop in international E1 line rates has fuelled this. India has got all the
other advantages for having such call centres—namely low manpower cost, abundant
supply of English speaking workforce, technical and software skills, and a favourable time
zone. Two big call centres have come up already and the third is in the offing. If some
more come through this year, it will have become a big booming by the next year, probably
even bigger than software.
Turnkey will be the Hottest Opportunity
Area
With the opening of national
long-distance services, major long-distance telecom routes will be built by the new
service providers. That will see large turnkey contracts being signed by companies. In
fact, this will account for the highest growth area in 2000-2001. Utilities like GAIL and
Power Grid, Indian Railways, and private companies entering into the lucrative
long-distance business will build optical fibre, microwave, and satellite networks.
Companies having experience in turnkey projects will have a better chance of succeeding.
The organi-sations to watch out for are HFCL, Puncom, Punj Lloyd, L&T, TCIL, and hold
your breath, DoT. If a rumour is to be believed, DoT itself is trying to set up a
commercial turnkey and consultancy division.
Good Days are still far for Equipment
Vendors
Whenever a new communication
service sector is opened up for new participants, the equipment vendors have a good time
selling infrastructure equipment. With the NTP’99 promising to open the vacant
circles for licensing, there was hope that the slowdown in the non-DoT infrastructure
equipment market would be reversed. However, with the new licensing modalities nowhere in
sight—thanks to the fall of the BJP
government and the mini war at the border—that seems a distant dream. The cellular
operators, suffering from financial crunch, are also not expanding their networks. Most
equipment vendors looking for doing business with the private operators are likely to be
disappointed.
However, those who have
market-ready products for the DoT and the ISPs will do some business. While DoT will
accelerate investment in network, ISPs will go for the bare minimum for the time
being—because of both cash problems and the cautious attitude in the wake of so much
uncertainty. It seems the equipment providers will have to wait till the third quarter of
2000-2001 for getting major businesses.
Exponential Growth for Internet Usage,
But Not for ISP Revenues
The Internet has arrived in
India. With no entry barrier, hundreds of ISPs have entered this service and have taken
the Internet to such areas as Bareilly, Palakkad, Vishakhapatnam, Durgapur, etc. This is
an unstoppable force. The Internet is not just any other communication technology. Once
people get to use the Internet, there has been no reversal anywhere in India. And it is
least likely in an infotainment-hungry nation like India.
The Internet, as a medium, gives
information, entertainment, and communications. And is available for a low price. It is
likely to see a boom in subscriber base even this year, when few private ISPs have
launched their services. The actual user-base is three-four times more than the accounts
sold.
However, the bad news—though
it is hardly news—is that the ISPs will earn little. Though many are today looking
beyond plain access, it is not easy for them to sell anything extra for a cost. Most of
the subscribers will go—and pay—only for plain access. A simple Internet access
gives much more than anyone imagined till a year back. After a couple of years of
innovation, risk, and confusion, a shakeout is imminent. But that is another story.