Top 10: 3 - Reliance: A Blessing In Disguise

VoicenData Bureau
New Update

Change is the only constant in the world, and it applies to Reliance as well.

The company went through lot of changes last year. The new management control

was a result of the dispute between the Ambani brothers. This is followed by

restructuring within the company and massive branding exercise. As a result, the

company a got new name and a new logo. More importantly, the company got listed

on the bourses after de-merger. The purpose was to bring different telecom

holdings under one umbrella.


Anil Ambani


Area of operation: Wireless,

Wireline Broadband, ILD/NLD Bandwith Services, Enterprise Data Access Services

Address: Reliance Communications, Dhirubhai Ambani Knowledge City,
Navi Mumbai - 400709

Phone: +91-22-3037 3333

Fax: +91-22-3037 6615


The telecom business of Reliance got the new name-Reliance Communications and

the operations were divided into three divisions-wireless, global, and

broadband. The company has an overall subscriber base of over 21 mn that include

individual, enterprise, and carrier customers. Also, Reliance was engaged in the

marketing and distribution of wireless handsets.

Reliance generated revenue to the tune of Rs 11,288 crore, a growth of 110%

as against Rs 5,387 crore in FY 2004-05. Wireless contributed around Rs 6,673

crore, global brought in Rs 3,403 crore and broadband contributed Rs 1,002 crore.


The company launched its international call service-Reliance India-and

has around 5.5 lakh active customers with usage accounting for around 40% of

total retail market calls from the US to India. The company offered national and

international network infrastructure through FLAG that directly connects to 28

countries from the East coast of the US, to Europe, the Middle East, India,

South and East Asia, through to Japan. The company is currently, constructing

the FALCON cable system, which will directly connect 12 countries in the Gulf

region, and North Africa to Europe and Asia.


  • Anil Ambani became chairman of

    Reliance Communication
  • Launched enterprise broadband service
  • Got listed on the bourses after


The company launched its enterprise broadband services in the first half of

2005, focusing initially on the top 30 cities in India. In these cities, it

leveraged on its existing metro fiber optic networks to establish direct

building connectivity on Net. It currently, has over one-lakh buildings directly

connected to the network and over 2.5 lakh access lines. Reliance is currently,

conducting trials for IPTV services in more than 10,000 premises and plan full

commercial launch later in the current financial year.

The company has a backbone of retail and is present in over 1,500

company-owned and operated Reliance WebWorld stores in around 700 cities.

The company had 17.31 mn wireless customers on its network as on March 31,

2006. Out of the total wireless customers, 15.41 mn were on the CDMA platform

and 1.9 mn were on the GSM platform.