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TCL doubles smartphone sales in April

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V&D Bureau
New Update

TCL Communication Technology today announced the doubling of smartphone sales in April, surging 123 percent to register 820,187 units.

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The Group's total sales volume of handsets and other products increased by 33 percent year-on-year to 3,886,668 units in April 2013.

Sales of handsets and other products in mainland China increased by 8 percent year-on-year to 431,044 units, while those in the overseas markets increased by 37 percent year-on-year to 3,455,624 units. Sales volume of smartphones and other smart devices accounted for 21 percent of the Group's total shipments for the month, thanks to its continuous efforts in promoting the sales of smartphone products.

The management team expects that growth momentum will be maintained in the sales of smartphones and other smart devices throughout the year. For the first four months of 2013, the cumulative sales volume of handsets and other products rose by 15 percent year-on-year to 12,372,670 units, of which, sales in overseas markets grew by 20% to 10,864,562 units and sales in mainland China decreased by 10 percent to 1,508,108 units. Sales volume of smartphones and other smart devices increased significantly by 104% year-on-year to 2,273,991 units, laying a solid foundation for the Group's product transition.

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As the designer and manufacturer of ALCATEL ONE TOUCH and TCL branded mobile devices, the Group has partnered with Marvel to be the exclusive smartphone partner for the Marvel's movie, Iron Man 3. The movie fans can glimpse the brushed aluminum finish of the Silver ONE TOUCH IDOL in

the film.

Dan Dery, Chief Marketing Officer, TCL Communication, said, "Being part of the Iron Man phenomena is a great thrill for us all. We are big fans of the franchise and are honoured to be involved. The ONE TOUCH IDOL is one of our most stylish handsets and now a genuine film star."

The partnership marks TCL/ALCATEL ONE TOUCH's first alliance with Marvel, and showcases the brand's commitment to launching its rapidly growing smartphone portfolio across the globe.

ALCATEL ONE TOUCH IDOL ULTRA/TCL S850 is now introduced by Bahrain's leading telecommunications company, Batelco. ALCATEL ONE TOUCH IDOL ULTRA is now available exclusively at Batelco Retail Shops as the must-have device bundled with Batelco's best-value package, which features unlimited access to data in Bahrain.

With 6.45 mm in thickness, ALCATEL ONE TOUCH IDOL ULTRA, which broke a record as the slimmest smartphone in the world at US Consumer Electronic Show (CES) in January this year, recently won the National Innovation Gold Award in China's first Electronic Information Exhibition. It also features a 4.7-inch HD AMOLED display with a trendy appearance.

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