The Achilles heel of mobile-first nation
Mobile ad spend has been a consistent portion of digital ad budgets accounting for about half of the global ad spend today. The reasons behind are pretty clear. Given the…
Tag Archives: mobile ad frauds
“Switch from cost-per-click to cost-per-action model to put a curb on ad fraud”
Although marketers and advertisers are well aware that rampant issue of mobile ad fraud in the country, they are yet to gauge the impact of the fraud has on their business…
Lack of industry standard hinders the fight against ad fraud menace
Mobile ad fraud has been a major concern for advertisers and marketers, as it continues to eat up their budgets, reduces campaign effectiveness and making the entire exercise an opaque…
10-20pc of advertising budget must be set aside for fighting ad fraud
Ad fraud incidents cost businesses billions of dollars each year. Fraudsters have found new techniques to game the system and earn money by serving ads by using click spam, fake devices,…
Mobile Ad Fraud—Beware! It’s Trending
Last month, when Uber filed a lawsuit against its mobile advertising agency Fetch, it did for marketers globally what the ride-sharing platform did for commuters- transformed the industry by opening…