Entertainment network Star & Disney India has launched Sirius, an end-to-end suite of advanced advertising solutions for marketers, media planners, and creative agencies. The network has joined forces with Mediaocean,…
Although marketers and advertisers are well aware that rampant issue of mobile ad fraud in the country, they are yet to gauge the impact of the fraud has on their business…
Mobile ad fraud has been a major concern for advertisers and marketers, as it continues to eat up their budgets, reduces campaign effectiveness and making the entire exercise an opaque…
Ad fraud incidents cost businesses billions of dollars each year. Fraudsters have found new techniques to game the system and earn money by serving ads by using click spam, fake devices,…
NEW DELHI: Dubai-based app developing entity, Ideators Alliance has launched an innovative mobile application called ‘mySlate’. This app, as explained by the company, is a platform where people can advertise…