Having tasted a great success in consumer electronics space, Samsung
Electronics is all set to take a stride in enterprise market and the
company intends to empower business-to-business market with its
innovative solutions. The company is targeting 10% of revenue
contribution from enterprise business in Southwest Asia in 2013. And
the company anticipates to add over 23% of revenue from enterprise
business to its overall global revenue by 2020, stated Uday Bhatt,
Director – PC Business, Samsung Southwest Asia at Samsung Forum 2013
In line with the Samsung’s enterprise strategy, the company also
launched its new global campaign, ‘The New Business Experience’.
“Enterprise will be next evolution from Samsung perspective. This
would be possible because of our relentless stride to innovate and our
constant focus on what our customers want. We design and innovate
around there needs and the experience that they need,” affirmed Uday
As part of its new enterprise strategy, Samsung launched Samsung KNOX,
a mobile enterprise solution. It provides a comprehensive security.
The company also launched Samsung Technology Enterprise Program
(STEP), a comprehensive partner program to empower partners and
differentiate tools to drive mutual growth and profitability in the
market. The program will focus on ensuring that partners are certified
and prepared to both sell and service Samsung’s enterprise solutions.