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Reliance Infocom to Unveil Web Stores

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VoicenData Bureau
New Update

Reliance Infocom plans to launch its first "Web Store" at Worli,

Mumbai by the end of this month. The company has recently called for franchisees

for its national retail chain which would sell Reliance Infocom products and

services. Besides, Web Stores would also offer broadband based digital

communications and entertainment services.

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Web Stores come equipped with a consumer convenience centers which would sell

mobile handsets, calling cards, starter packs and recharge vouchers. The

facility also boasts of food and beverages area. Broadband Center within the Web

Store would offer 2 mbps internet access per PC, multi and single player gaming,

video conferencing and CD burning of music and movies. Though Web Store is

envisaged on the franchisee model, Reliance is investing in the purchase of all

proposed webstores. Apart from investing in the real estate, hardware and

furniture, Reliance would also provide training program for its franchisees.

However, franchisees would need to incur an investment to the tune of 20 lakhs

towards operating costs apart from Rs 4-6 lakh as one time, non-refundable

joining fee.

With Reliance all set to launch its CDMA-based services, the company is

building a nation-wide retail chain to match the distribution reach of GSM

operators. Since CDMA is phone-based, unlike GSM which is SIM-based, the

company’s game-plan obviously is to build out a distribution channel of its

own, rather than relying on mass market retailers. Reliance has recently entered

into alliances with both LG and Samsung for CDMA handsets, while its plans to

manufacture handsets at a facility in Gujarat are yet to be materialised.

Jeevan M T in Mumbai

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