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Rank 38: Nortel Networks: Call Center Component

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VoicenData Bureau
New Update

With a strategy to leverage its strength areas aggressively, Nortel Networks

did a total estimated business of Rs 235 crore.

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While the business from enterprises–call center solutions, data solutions

comprising LAN/WAN products, and VPNs–is estimated to be Rs 180 crore, the

business from service providers accounts for the rest. It exploited the unique

call center opportunity in the country to the maximum. In a predominately

voice-centric but data-critical solutions space, Nortel leveraged its strength

as a preferred EPABX provider, and pushed its data products like multiplexers to

emerge as the leader.

Its largest call center deal has been the $5 million contract from Bharti,

which selected Nortel for nationwide customer-care contact center for its AirTel

wireless cellular services. The call centers, staffed by 40 to 100 agents, will

serve each of the 15 cellular circles. Its total call center business alone is

estimated to be Rs 90 crore as compared to Rs 69 crore in the fiscal 2000-01.

The sales of data solutions are estimated to be around Rs 90 crore. Switches

accounted for Rs 40 crore, and the rest came from RAS, routers, and Alteon

products.

Nortel Networks

TURNOVER

FACTSHEET

CEO

:

Joseph Samuel

Area of Operation : Telephony, data,

e-Business, and wireless solutions provider
Address : #403-405, North

Block, 4th Floor, Manipal Centre, 



Dickenson Road, Bangalore - 560 042
Tel  : 080-5592087-89
Fax: : 080-5587024
Web site : www.nortelnetworks.com 
S

W O T
Strength  : Products and solutions for all voice & data needs
Weakness : Not aggressive enough
Opportunity : Call center, optical networking

segments 
Threat  : Cisco, Lucent, Avaya

Nortel, with a good split of voice and data networking products, had

significant wins in the carrier space. It bagged major contracts from Bharti

Telenet, GAIL, and is under discussion with Tata and Reliance for their backbone

projects.

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