Rank 36: D-Link India: Hairline Crawl

D-Link continues to be one of the top five brands in networking products. The
company, which had a fantastic year of sales in terms of volume of products,
ended with a depressed topline due to massive price drops in almost all the
product categories. For example, there was a shift in modem market from external
to internal, on account of which the company had to take a hit to the tune of Rs
40 crore. Same was the case with NICs and hubs, the erstwhile bastions of
D-Link. The company registered a turnover of Rs 240.6 crore in FY 2001-02, with
a nominal growth rate of 0.25 percent.

To tide over this, D-Link has now forayed into areas such as Layer 3
switches, enterprise storage, and low-priced IP phones. It also entered into an
alliance with Gigabyte to manufacture motherboard, earmarked as a growth engine
for the company in the years to come. D-Link managed to bag key wins from public
sector banks and prestigious educational institutions, which bear testimonial to
its growth in stature. Gone are the days when it was treated as a ‘yet-another
Taiwanese brand’.

D-Link India TURNOVER FACTSHEET CEO : KR Naik Address : D-Link House, Plot No 5, Bandra-Kurla Complex Link Road Off C S T Road, Santacruz East, Mumbai 400 098 Tel  : 022-6526696 Fax: : 022-6528914 Web site : www.dlink.co.in  S W O T Strength  : Manufacturing base with strong channel network  Weakness : Out from the top end market Opportunity : IP Telephony, storage Threat  : Dropping of margins

The company has also done a brisk business on the structured cabling front,
with more than 50 percent growth to boast of. In the fiscal 2001-02, D-Link set
up a fiber division with an objective of enlarging its structured cabling
business.

During this period, D-Link has also set up two more manufacturing plants in
Goa, taking the total tally to three.