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Rank 36: D-Link India: Hairline Crawl

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VoicenData Bureau
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D-Link continues to be one of the top five brands in networking products. The

company, which had a fantastic year of sales in terms of volume of products,

ended with a depressed topline due to massive price drops in almost all the

product categories. For example, there was a shift in modem market from external

to internal, on account of which the company had to take a hit to the tune of Rs

40 crore. Same was the case with NICs and hubs, the erstwhile bastions of

D-Link. The company registered a turnover of Rs 240.6 crore in FY 2001-02, with

a nominal growth rate of 0.25 percent.

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To tide over this, D-Link has now forayed into areas such as Layer 3

switches, enterprise storage, and low-priced IP phones. It also entered into an

alliance with Gigabyte to manufacture motherboard, earmarked as a growth engine

for the company in the years to come. D-Link managed to bag key wins from public

sector banks and prestigious educational institutions, which bear testimonial to

its growth in stature. Gone are the days when it was treated as a ‘yet-another

Taiwanese brand’.

D-Link India

TURNOVER

FACTSHEET

CEO

:

KR Naik
Address : D-Link House,

Plot No 5, Bandra-Kurla Complex Link Road Off C S T Road, Santacruz East,

Mumbai 400 098
Tel  : 022-6526696
Fax: : 022-6528914
Web site : www.dlink.co.in 
S

W O T
Strength  : Manufacturing base with strong channel network 
Weakness : Out from the top end market
Opportunity : IP Telephony, storage
Threat  : Dropping of margins

The company has also done a brisk business on the structured cabling front,

with more than 50 percent growth to boast of. In the fiscal 2001-02, D-Link set

up a fiber division with an objective of enlarging its structured cabling

business.

During this period, D-Link has also set up two more manufacturing plants in

Goa, taking the total tally to three.

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