Oppo Mobiles introduces 4G handsets in India

Oppo Mobiles, Chinese handset vendor, has launched two 4G handsets, Oppo Find 7 and Oppo Find 7 a, priced at Rs 37,990 and  Rs 31,990, respectively, for the Indian market and is in discussions with telecom companies Bharti Airtel and Reliance Jio for bundled offers.

The company is the latest Chinese company to enter into the Indian market and is hoping to sell 1-1.5 lakh units per month in India by March 2015.

Oppo Find 7 and Oppo Find 7 support FDD-LTE (1800 Mhz band) and TDD-LTE (2300 Mhz band) technologies so they will able to support TD-LTE-based 4G network of Airtel and Reliance Jio.

Oppo Find 7 has a 13 megapixel camera, 5.5-inch Quad-HD display and is powered by Qualcomm Snapdragon 801 mobile chipset. It runs Color OS 2.0 based on Android 4.3 Jelly Bean.

Oppo Find 7a features the 5.5-inch display with full 1080p HD resolution. It packs the similar quad-core Qualcomm Snapdragon 801 MSM8974AB mobile chipset but clocked at 2.3 GHz coupled with 2 GB RAM. The Find 7a offers only 16 GB on-board storage and memory slot to support up to 128 GB micro SD card.

By the end of this year, the company is planning to launch three more 4G smartphones, one below Rs 10k range, as it aggressively looks to cash in on the 4G devices.

So far, LG, Huawei and Xolo have launched 4G LTE devices in the country. Apple’s iPhone 5c and iPhone 5s support 4G LTE networks.

Since its foray in January, Oppo is struggling to make a mark in the Indian market as it faces stiff competition from other players such as Motorola and Philips. Besides,  Lenovo, Gionee and Sony.

The Indian smartphone market nearly tripled to 44 mn devices shipped in 2013, compared to 16.2 mn shipped over 2012. It is likely that 80.57 mn units will be shipped into India by the end of 2014, according to IDC.

The company is aggressively looking to expand it sales and service network as it plans to cover 20 cities from 12 cities at present.

It has tied up with Sangeetha Mobiles in south India and Pujara Telecom in Gujarat to expand its retail presence.

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