OnMobile & Madison World will establish mobile marketing company

OnMobile and Madison World will launch mobile marketing on a joint venture. Both the companies have set up, Kabuza Marketing, this will assist large and small companies to sell products and services directly to consumer. This joint venture will opening up new direct sales and revenue channels for marketers using Mobile, leveraging the mobile reach, installed infrastructure and telecom operator relationships of OnMobile and the marketing and advertising capabilities, client base and market presence of Madison World.

Kabuza marketing company will focus on leveraging the OnMobile multi-channel advertising and marketing platform which uses various channels including AdRBT, SMS, USSD, WAP, Video, and Audio. This will give the joint venture a jump start in building up a vibrant marketing base to serve merchants, advertisers, corporate clients and telecom operators while providing consumers with valuable deals and discount offers and an opportunity to buy conveniently.