OnMobile acquires Livewire Mobile

OnMobile announced today that its acquisition of Livewire Mobile has closed.

The new combined entity presents a single source solution for integrated value added services that will cater to high value subscriber segments, including youth and upwardly mobile professionals.

"The mobile VAS market represents an attractive opportunity for operators, but they must find an efficient means to aggregate, package, distribute and manage these content and services in order to create a differentiated user experience," Harry Wang, lead mobile analyst from international market research firm Parks Associates.

David Fondots, VP, head of North and Latin America, who will head up the combined entity operations said, "OnMobile will now be able to provide consumers with personalized value added service bundles and pricing that cannot be matched by OTT players and other siloed services."

"RBT, Music and gaming are some of the fastest growing mobile market sectors. Our ability to leverage extensive content provider relationships and proven expertise in mobile application marketing, give OnMobile a distinct advantage to deliver sticky content solutions that allow operators an opportunity to regain a stake in the value chain, acquire new subscribers, and monetize their LTE investment," added Fondots.

Livewire Mobile's comprehensive portfolio of mobile music, RBT and gaming solutions and its marquee client base includes: Sprint, metroPCS, US Cellular and Cricket, will combine with OnMobile's prestigious American customer base including AT&T, T-Mobile and Rogers to establish a footprint at six of the top ten mobile operators in North America.