Nokia today launched Lumia, a smartphone that originates from the marriage between the Finnish handset giant and Microsoft, in the Indian market. The devices, Lumia 800 and Lumia 710, what both the companies univocally referred to as 'true windows phone' will be available in the Indian market in the mid-December period. Nokia has been consistently loosing market share, both in the smartphone and non-smartphone segments, is betting big on the Lumia series phones for its revival.
The Nokia Lumia 800 has a 3.7 inch amoled curved display and is powered by a 1.4 GHz processor with hardware acceleration and a graphics processor. It comes with instant-share camera with Carl Zeiss optics, HD video playback, 16GB of internal user memory and 25GB of free SkyDrive storage for storing images and music. Nokia Lumia 710 also comes with 1.4 GHz processor.
The unique feature of Windows phone include Nokia Drive, a personal navigation device with free, turn-by-turn navigation and dedicated in-car-user-interface; and Nokia Music with MixRadio, a free, global, mobile music-streaming application that delivers hundreds of channels of locally-relevant music.
The Nokia Lumia smartphones also come with several unique apps preloaded on to them such as ContactsTransfer which allows phonebook transfer from any other device/platform and App Highlights, which showcases top apps and is integrated seamlessly with the online Windows Phone Marketplace.
Speaking at the launch, D Shivakumar, managing director, Nokia India, said, “Our announcement today demonstrates remarkable progress that we have made as a company against our new strategy announced in February 2011. It signals our intent and agility. It also reflects our commitment to the Indian consumers in bringing to them our latest in smartphones."
He added, "Over the past few months, we have been gearing up the ecosystem for the Nokia Lumia family in India and today we have in place strong operator partnerships, an all-new retail look and a ready developer ecosystem delivering rich content to make the Nokia Lumia experience a truly amazing one for Indian consumers."
Bhaskar Pramanik, chairman, Microsoft India, said, “We are very excited about the unveiling of the first Windows Phone based Nokia Lumia smartphones in India. They further strengthen the Windows Phone promise of making smartphones more people centric. The Nokia Lumia devices are a powerful combination of Microsoft and Nokia's core assets and deliver new experiences through the integration of service assets across location, search, entertainment, social, advertising and commerce.”