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Emphasizing on their three tenets-scale, innovation and simplicity, Reliance Mobile has launched its new unlimited tariff plan for its CDMA retail customers, which does away with the traditional metering system and introduces a pay-once, and talk unlimited per month plan.
Speaking at a press conference announcing the launch of the new plan, Mahesh Prasad, president, RCom said, “After per second, per minute and per call, our new pulse-rate policy of per-month completes the fourth element in the tariff puzzle. Since, Simply Reliance catered to our postpaid customers, now we wanted to offer something to our prepaid customers, who make about 90% of our total subscriber base.”
Thus, with this new plan, Reliance prepaid customers have the freedom to make unlimited local or national calls within the Reliance network (on-net) or outside (off-net)-to both mobile and landline phones, without having to count minutes or keep recharging, and with the assurance of good network quality anywhere in India. While the local pack comes at Rs 299 (unlimited free calls across the country within the Reliance network), the Rs 599 plan allows a customer to make unlimited calls all over India.
According to Syed Safawi, president, wireless business, RCom, “India is fifth in terms of mobile phone usage, worldwide; and this plan is targeting our heavy to medium users. Right now, we are not targeting the corporate or GSM segment. As for the latter, we are just fourteen months old and still have to study consumer patterns. Moreover, this new plan will not bring about a change in base tariffs, but we are offering segmented offerings for incumbent operators and hope that incumbent GSM operators will adopt it.”
When asked whether such offerings would negatively affect the company's profit margins, and whether it would lead to another price war, Safawi clarified, “The cost is not hurting us as our CDMA segment is very strong. Also, I don't believe the new plan will trigger new tariff wars, but we are open to competition, as there is no other operator offering such a package today.”
berylm@cybermedia.co.in