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There is a dire need to create a strong mobile ecosystem in the country; and creation of home hardware brands should be given a boost in this high potential and volume-driven telecom market, emphasized a session at Nasscom Product Conclave 2011 held in Bangalore. The two-day event kicked off on November 9th with a theme, 'Forces@Work'. The conclave provides entrepreneurs a forum to discuss internal and external forces which impact product businesses and find solutions that would help them accelerate their software product business growth. India ought to strategically concentrate on consumer products as the consumption of mobile is increasing and India should not bank on importing hardware products.
Ashish Aggarwal, the CEO and director of Snap Networks said that there is a lateral shift in today's mobile ecosystem which thrown open umpteen opportunities. India is extremely strong in software development while design infrastructure is fragmented.
Hareesh Ramanna, VP and head for India, Borqs asserted that India is well known for offering services but the need of the hour is to create end-to-end quality products within the country. India can leverage on software competency and thereby capitalize on the ecosystem. He said that India is still a open market and not operator-controlled market. He advised that OEMs should invest in system integration
Indian entrepreneurs, given a right opportunity, are competent enough to build product companies out of their understanding , pointed out Vishal Sehgal, the co-founder of Lava International. He stressed that there is a need to set up in-house designing and research and development to evolve the products in India.
The panelists - Vishal Sehgal, the co-founder of Lava International, Ashish Aggarwal, the CEO and director of Snap Networks, Dinesh Prasad, Qualcomm India, senior director for sales and business development and Hareesh Ramanna, VP and head for India, Borqs concluded that local manufacturing would really take off but it is a factor of time. "If consumption is happening here, production will definitely happen here," said Vishal Sehgal.