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Mahindra Comviva has partnered with Bharti Airtelto deploy its enterprise communications platform in 16 countries across Africa.
The enterprise communications platform will enable Airtel to provide a single platform that will empower 'Wireless Application Service Providers' (WASPs) in the region to address the messaging requirements of enterprise customers related to promotions, campaigns, contests or other similar services to mobile subscribers.
Banks can send transaction information to their customers; similarly retailers can send promotional information to their customers.
The platform, once deployed in the proposed countries, will enable the delivery of messages to the target segment over popular channels like SMS and USSD. This service will be rolled out in phases throughout Africa within the next six months.
Patrick Allainguillaume, Global Market Unit Head, Mahindra Comviva said: "We are excited to be partnering with Airtel to deliver our enterprise communications platform. This serves an opportunity for Wireless Application Service Providers in Africa to deliver targeted messages to mobile subscribers in the region, ensuring improved overall management of campaign delivery.
"For this, we plan to tie-up with some of the most popular Wireless Application Service Providers in the region to reach out to mobile subscribers in the continent," said Andre Beyers, Chief Marketing officer, Airtel Africa.