Micromax joins hands with Vodafone India

Homegrown handset maker Micromax has tied up with telecom operator Vodafone India for customized offer on the former’s Canvas Knight model.

Under this new partnership, Vodafone India will offer free data usage of up to 2GB for customers not active on a data pack. The offer which is initially available on the Canvas Knight will be extended to a wider portfolio of Micromax devices.

The Vodafone offer is applicable for subscribers who are not active on data pack. It will be activated in 48 hours on first Vodafone SIM inserted in Canvas Knight before October 31, 2014.

The key features of Canvas Knight A350 are MediaTek 1.7GHz True Octa-Core MT6592 processor, 12.7 cm (5-inch) Sharp FHD IPS display 1920X1080 443ppi resolution, 16MP rear camera with OmniVision CameraChip sensor and M8 Largan Lens with voice command and 8MP front camera.

Besides, it comes with Android KitKat 4.4.2 Camerazzi camera feature, 2350 mAh battery, 32GB internal memory, full HD 1080p video recording and playback upside silent.

Priced at Rs 19,999, it is available in black, gold and white colours.

Shubhodip Pal, CMO, Micromax, said, “At Micromax, we design and develop mobile products which act as solutions to the needs of the fast-evolving consumers, aiming to provide an enriching device experience.  This partnership embodies our endeavor of democratizing technology for the masses.”

Commenting on the partnership, Vivek Mathur, chief commercial officer, Vodafone India, said, “We are always looking at opportunities to provide maximum value to our customers through unique partnerships and tie-ups. Our initiative with Micromax is yet another step in that direction. We believe that using the Canvas Knight smartphone on the Vodafone network will provide an enriching experience for our customers.”

Vodafone’s focus is to increase consumer data adoption and along-with Micromax’s product expertise.