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Managing the Telecom Business

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VoicenData Bureau
New Update

Today on

the verge of a new millennium, Information Technology (IT) and telecom are the driving

forces of modern economies. If the invention of the "wheel" enabled human beings

to expand the world, IT and telecom have, in a sense, shrunk it. Human civilization has

turned a full circle. While once upon a time our village was our world, now the entire

world is our village. Nations and economies are no longer judged by the amount of land or

money that they hold. Increasingly, the centre of influence is on those nations that

control information and the means by which it is communicated.
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face="Arial">National Seminar on Telecom Management
COLOR="#000000">Realizing the need of the hour to groom able telecom

managers who will be of direct utility to the telecom sector, Symbiosis Institute of

Telecom Management (SITM) emphasizes on practical orientation of students. Last year, SITM

organized the first National Seminar on Telecom Management. It kept its focus on telecom

funding, scenario of basic services in India, and future trends and services in the field

of telecom in India.

The commitment is towards the telecom

industry with an aim to help solve some bottlenecks. The students of SITM have teamed up

once again to present the Second National Seminar on Telecom Management. The seminar is

scheduled for 4 and 5 December 1998 to be held at the Holiday Inn, Pune. The topics being

covered this time include:

  • The future trends in telecom
  • Into the next millennium with telecom business
  • Prevailing telecom scenario in India
  • IT and telecom services perspective.
  • Telecom Reforms and Personnel Demand SIZE="2" COLOR="#000000">

    In 1994, the process of telecom

    liberalization was started. The basic underlying objective was to bring in private

    investment for making telecom accessible to all, for technological innovation, and for

    better planning and implementation of projects. To achieve these objectives, the

    government awarded licences for paging services, cellular services, basic telephone

    services, and other value-added services to the private sector; telecom was given

    infrastructure status; statutory body–TRAI–was established; ECB limit was raised

    from 35 to 50 percent of the project cost; and licence assignability was permitted. The

    initiative resulted in an estimated Rs 36,000 crore in investment and teledensity of

    metros becoming comparable to the South-East Asian standards, signifying a huge market for

    value-added services.

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    Till the reforms were announced, DoT had

    the monopoly of personnel too. However, with newer technologies coming in for both basic

    and cellular services (based on CDMA, GSM, DECT, etc.) and with multinational giants such

    as Alcatel, AT&T, Motorola, and Hughes establishing their base, there suddenly seemed

    a dearth of professionals. Professionals who could understand the industry as well as

    being adept at managing companies were lacking–these professionals would be

    instrumental in taking telecom to new heights in the future. The lacuna felt by the

    industry is owing to the uniqueness of the telecom business vis-a-vis the existing

    businesses. Primarily, the hindrance was felt, due to the lack of understanding, of what

    exactly the telecom business comprised and the extent to which it differed from other

    businesses.

    While taking an overview, the telecom

    business resembles any other business in the sense that it has various aspects, viz.,

    regulations, market, technology, and finance to be managed during the business life cycle.

    The main difference lies with the linkages between these aspects of the telecom business,

    with the regulatory framework of a country dominating the rest.
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    M&M

    Better Relations, a Delhi-based PR company, has introduced a free website to advertise for

    local and global manpower requirement. This Internet site is expected to help the

    employers, jobseekers, and head-hunters world-wide for their local and global

    requirements. For more details about job advertising, visit the above-mentioned web site.
    alt="https://img-cdn.thepublive.com/filters:format(webp)/vnd/media/post_attachments/867fa93b0aee4c9f2499ee3f0e96242e3e2cbc17e186d162eb326870ae26bcbe.gif (6751 bytes)">
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    Telecom Business COLOR="#000000">

    Regulatory

    • Conditional

      entry

      • Financial

        conditions

      • Licence conditions

      • Performance qualification

    • Clearances

      with nodal agencies

    • Technical

      compliance and acceptance

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    Technology

    • Understanding

      technology development, penetration, and obsolescence

    • Comparative

      analysis

    • Issues

      in implementation

    • Product/technology

      interfaces

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    Market

    • Market size and

      its peculiarities

    • Services

      marketing strategy

    • Customer value

      creation through product development

    • Concept

      selling/awareness enhancement

    • Brand

      management

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    Finance

    • Quantum of

      investment

    • Industry

      linkages

    • Innovative

      techniques

      • Fund raising

      • Revenue generation

    • Capital

      structuring

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    color="#FFFFFF">Your Opinion



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    SIZE="1" COLOR="#000000">If you have any suggestion, comment, question, or opinion about

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    The regulatory aspect determines the

    targeted market segment, the technology implemented, and the manner in which the funds are

    generated. At the same time, the technology implemented and the resources available

    determine the target market’s size that a service provider can address. The

    regulatory, technological, and financial aspects interplay even during implementation,

    e.g., there are multiple agencies from which various clearances have to be obtained. The

    method of financing is also heavily dependent upon various political and economic

    conditions. Problems such as the mismatch between the projected and actual subscriber

    base, the inadequacies of various global standards in Indian conditions, etc. severely

    affected the viability of Indian telecom projects. In the end, all these elements run

    concurrently through the life of the project and are not one time or incidental

    influences. As a result, managing the telecom industry greatly differs from others.
    SIZE="1" COLOR="#000000">

    SITM Report COLOR="#01a0c6">

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