Lava wins ‘India’s Most Promising Brand’ title

Homegrown handset maker Lava is one of the India’s Most Promising Brands, according to the World Consulting and Research Corporation (WCRC).

India’s Most Promising Brands 2013-14 brings forth the brands that have grown tremendously in terms of consumer perception and have shown clear indicators in terms of potential to overtake the current market leaders through their innovative marketing techniques and product innovations, a statement said.

WCRC recognized 100 brands across 20 industry categories to form the Most Promising Brands of India.

The selection and result is based on extensive primary and secondary research conducted by WCRC. Ernst & Young has been the process advisor, evaluator and auditor of the entire project. This project has culminated into a research-based listing of India’s Most Promising Brands in a well-designed coffee table book format along with a digital and broadcast format. Along with the promising brands, this platform also felicitated entrepreneurs and brand guardians that have lead these brands to the stature of being the Most Promising.

With the award, Lava’s journey will be featured into a 2-minute editorial film .The editorial film would be shot to showcase the core values and attributes of the brand.

Hari Om Rai, chairman and managing director, Lava International, said, “We are ecstatic on being chosen as one amongst India’s most promising brands by World Consulting & Research Corporation. We thank WCRC and E&Y for bestowing this award upon Lava. In alignment to our core values, we are constantly making efforts to provide innovative and value for money products that offer great experience to our consumers. Recognitions like these are a great confidence booster in Lava’s journey of becoming a global consumer brand from India.”

Established in 2009, Lava has grown itself among the top Indian brands in the mobile handset industry. Headquartered in New Delhi, the company has offices in Mumbai, Hyderabad, Kolkata, and abroad.