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Hungama Digital Media Entertainment, South Asia's largest digital entertainment company, and Gameshastra, India's largest game studio, announced a joint venture to bring to India the most integrated and comprehensive gaming company.
The new alliance brings together Hungama's strengths in digital entertainment, with expertise in the area of mobile and online gaming and Gameshastra's expertise in game development to deliver localized games across various platforms.
Through the joint venture with Gameshastra, the company will bring their exclusive IP across various genres Bollywood, celebrities, sports, and lifestyle, in console gaming and games for the iOS and Android platforms. Their expertise in content development for the digital platform will be coupled with their strength in sales and distribution of games across mobile, web portals, DTH, Smart phones and feature phone devices.
Gameshastra is India's leading game development studio with expertise in game development across platforms like PSP, PS2, PS3, Wii, Nintendo DS, Android, iPhone, iPad, Facebook, Xbox 360, and PC/Mac. They have developed titles like DesiAdda and Cart Kings which are still popular on PS2 platform.
Speaking on the alliance, Neeraj Roy, MD & CEO, Hungama said, "The concept of gaming has caught on across the world and is gaining rapid pace especially in the mobile and connected devices environment. Through our partnership with Gameshastra, we will create a bouquet of games that are engaging and addictive for the average gaming enthusiast. We hope to provide them with the ultimate gaming experience in the comfort of whichever connected environment they choose."
Prakash Ahuja, CEO of Gameshastra said, "The sophisticated devices and seamless connectivity has brought us to a whole new age of gaming. This partnership between Hungama and Gameshastra will strive to provide this new age gaming experience across genres and platforms to the Indian audience. We see a huge demand, for localized content and our partnership shall definitely be the starting point of an emerging trend in the Indian gaming arena."