Perfetti Van Melle India has launched a mobile based Car Racing Game for its brand 'Happydent White'. The game can be downloaded by any mobile phone user.
There are 3 levels in the game- City, Circuit & Scenic drive. The first level, City, is a simple and is more of a practice session. The challenge starts at the 2nd level, Circuit, where the player has to maneuver the car through twists and turns to reach the finish line. The scenic drive level tests your skills as well as tests your patience too.
Sameer Suneja, MD, Perfetti Van Melle India, said, “Mobile Gaming is very popular in the age band of 15-30 years which is also Happydent's core target group. The brand values and the brand message are captured skillfully in this 3 level car racing game. This is our first initiative in mobile gaming and we hope that Happydent Car Racing Game so liked by the youth.”