handygo-Tata Indicom empower rural mass and visually challenged

handygo Technologies Pvt. Ltd and Tata Indicom partner to foster access to ICT amongst the visually challenged and rural mass. Tata Indicom has launched 'EK Behtar Zindagi', the VAS offerings for customers in rural areas. This service provides day-to-day information to Tata Indicom's rural subscribers regarding health, education, finance, weather information, mandi rates, livestocks, agriculture and fisheries.

Tata Teleservices Limited in association with National Association of the Blind, Mumbai and the Blind Relief Association in Delhi has employed 50 blind people. These employees have specifically been chosen to make calls for the product Behtar Zindagi. handygo will provide additional bonuses to the most successful callers on a monthly basis. This unique IVR based rural solution by handygo Technologies Pvt. Ltd. provides credible and authentic information to the rural subscribers. For latest and reliable updates handygo Technologies Pvt. Ltd. has partnered with various organizations such as Care India, Aviva Life Insurance, Indian Metrological Department, INCOIS, Hariyali Kisan Bazaar, Network for Fish Quality Management and Sustainable Fishing, Transparency International India, Sonalika, EKO India Financial Services to name a few.

To access 'EK Behtar Zindagi' service, subscribers will have to dial a toll free number, 556780. Subscribers can avail the subscription pack at a minimal charge of Rs 5/ 10/ 20 per month and get 50/ 100/ 200 minutes for 7/ 15/ 30 days respectively. They can also avail this service by dialing 55678 at Rs. 2 per minute.

Praveen Rajpal, CEO, handygo Technologies Pvt. Ltd. said, “We are delighted to partner with one of India's promising and leading CSPs — Tata Indicom. We envisage great potential in the untapped rural market and are encouraged about the positive feedback from the end consumers. We have partnered with various large associations for ensuring the latest and authentic information for our CSPs subscribers. Our IVR based rural product is available in all regional languages along with Hindi and English.“