Focus will shift from feature-rich boxes to meeting customer requirements

VoicenData Bureau
New Update

In terms of innovation, what new projects are in the pipeline?

Apart from technologies such as CTI support and ADSL capabilities built in,

our PBX systems will have integrated soft switching capabilities, as some of the

extension users could be sitting at remote locations connected to office PBX

over the IP cloud. SIP phones connected to DSL connections will behave as office



Our PBX systems will be IP-based with Wi-Fi interconnectivity, so that one

integrated unit will provide voice services and also data services without the

need of laying wires around the premises. Our PBX systems will have security and

surveillance devices riding over the same network. Coral PBX systems will also

interface seamlessly with GSM 3G networks and use them as backhaul to create

mobile communication networks.

What service improvements are you planning to bring to the Indian


We have entered into an agreement with telecom companies to provide our

products on a rental revenue sharing basis to customers of telcos. We provide

converged solutions for voice, video, and data services on wired and wireless as

well as OFC as a media. The focus will shift from feature-rich boxes to meeting

customer requirements by providing bundled hardware and software on a

'pay-per-use' basis.

Rajesh Tuli

MD, Coral Telecom


What is your outlook on the Indian market?

The PBX market will grow at a rate exceeding 25%, riding the economic boom

in the country, especially because infrastructure is growing at above average

growth rates. The conventional PBX market may shrink but, overall, the PBX

market is bound to grow.

The Indian market will move toward converged solutions for voice, data, and

video on TDM/IP backhaul. Customers will require wireless platforms, and they

will look for services and solutions. Customers will not buy products but hire

solutions on the rental revenue sharing basis so that it is not saddled with

obsolete, outdated technologies at any time.

What are the key challenges as you plan to take coral to the next level?

Brand building and market acceptance of products designed in India by small

size companies is a challenge. Handholding and preferential purchase treatment

for products designed by design centers will have to be ensured in these

competitive global markets.

While from the operator's perspective it may be prudent to go for tried and

tested products with large installation base, from the country's standpoint, it

is important to encourage Indian homegrown products.

Arpita Prem