Ericsson enables Idea's Online Application Store

Idea Cellular ties up with Ericsson to launch online application store based on Ericsson's eStore solution. Using Ericsson's business model that features Software as a Service, Idea will be able to set up a business in the mobile application market and easily introduce new services to their subscribers. The ecosystem between Idea and Ericsson will support a developer community.

The application store will give Idea's customers user interface, transparent and affordable pricing, and all of Idea's 2G and 3G subscribers using mobile handsets that support web browsing will be able to choose from more than 30,000 applications — both free and paid. Under the contract, Ericsson is responsible for the complete end-to-end service management including technical operations, content eco-system partner management, testing and usability as well as business operations.