Cheetah Mobile to strengthen its presence in India market

BENGALURU: Chinese Internet technology company, Cheetah Mobile has announced its top four priorities for India which include expanding local partnerships, hiring local talent, promoting Cheetah Ad Platform, and investing in local startups.

“Our top markets are India, USA and Europe. We have over 400 mn active users of which 9% is from India.  The mobile internet market in India is growing rapidly with over 150 million users already accessing the internet off their mobiles. We see India as one of the most important market. With our wide range of utility applications, including Clean Master, CM Security, CM Browser, Photo-Grid and Battery Doctor, as well as our expertise in app monetization, we aspire to create a safer, speedier, and simpler environment for smartphone users in India.” said Sheng Fu, CEO, Cheetah Mobile.

Cheetah Mobile opened its first branch office in Delhi in May 2015, and is already collaborating with the leading device company, Micromax. Additionally, Cheetah Mobile will utilize its massive user base to help local app developers on user acquisition and monetization.

The second priority is to focus on hiring local talent in the fields of international business development, marketing communications, and user interface design across Delhi and Bengaluru to expand Cheetah Mobile’s presence in India.

The company also plans on investing in local start-up companies, particularly early stage startups with great potential.

Recognizing the potential of mobile advertising in India, Cheetah Mobile launched the Cheetah Ad Platform for the India market at Global Mobile Internet Conference (GMIC) 2015 Bengaluru on September 10.

Cheetah Mobile’s flagship product, Clean Master, is the most downloaded mobile application in the Google Play Tools category globally by monthly downloads in June 2015, according to App Annie.