CA appoints Lauren P. Flaherty as CMO

CA Technologies has appointed Lauren P. Flaherty as its executive vice president and chief marketing officer (CMO). He will take charge from August 1, 2013.

Flaherty will report directly to company chief executive officer Michael P. Gregoire.

" Her insight and knowledge of the technology industry, sales, and lead generation, will help us capitalize on emerging trends to further drive revenue growth across all of our businesses, including cloud, Software-as-a-Service (SaaS), security, mobile, and DevOps, as well as the mainframe.," said Gregoire.

Before joining CA Technologies, Flaherty was executive vice president and chief marketing officer at Juniper Networks, one of the world's largest networking companies.

Flaherty joined Juniper in 2009 and is credited with creating a world-class marketing capability that now extends from brand thought leadership and pipeline generation to digital, mobile and social media.

"In addition to an incredible portfolio of IT management products and solutions, CA Technologies marquee installed base of hundreds of Fortune 500 companies speaks to both the value and importance of what CA software delivers to the market,"said Flaherty.

Prior to Juniper Networks, Flaherty was chief marketing officer at Nortel Networks. She also spent more than 25 years at IBM in a number of senior positions with responsibilities spanning product and corporate marketing, product management, lead generation, advertising, digital, social, and communications. In addition to her many industry awards, Flaherty is a member of the Board of Directors for the AdCouncil and holds chair seats on several CMO advisory boards. She is a graduate of Syracuse University and is married with two children.