Budget Reaction: PwC India

Liberalisation of FDI in eCommerce sector will provide much-needed certainty to foreign players and to a sector that has the promise to provide increased commerce and generate employment in the country. This will also provide boost to the sector and create healthy competition so as to benefit all the constituents in the ecosystem -
consumers, government, eCommerce players, and retailers in general.

 ---Sandeep Ladda, India technology leader, PwC India