BrightPoint to market Alcatel One Touch’s devices

Mobile maker Alcatel One Touch, a brand of TCL Communication, has inked an agreement with technology solutions provider BrightPoint India to expand the former's presence in the country.

Under the partnership, BrightPoint will distribute and market Alcatel One Touch range of handsets across west and south India. The pace of market expansion will increase as the product will be sold through multiple channels throughout India.

Steven Zhao, country manager APAC , India business unit, said, "Partnership with BrightPoint will add to our strengths, support and deliver our business goal of becoming one of the top mobile brands in the country. Being confident with this partnership we are committed and will address the unmet demand of Indian customers looking for a globally established and innovative smartphone with exciting specs and features at an attractive price."

Leveraging mutual strengths, we are poised to fully establish ourselves in India. The Indian mobility business has grown rapidly due to fast selling smartphones available at easy prices, and we are going to be a major part enhancing the variance and lifestyle of all."

Felix Wong, president, APAC, Ingram Micro Mobility, said: "Alcatel One Touch has a globally established reputation and thus, this strategic partnership adds immense value to BrightPoint's India business. We are committed to provide the best distribution and marketing channels in order for them to achieve their business objectives. With a strong heritage of quality, innovation and leadership, we are confident that the open market strategy will establish Alcatel One Touch products firmly in India."