“Domestic players are heavily focused on regional content”
An increasing set of viewers are interested in original content, hence a bunch of OTT platforms are investing in creating originals now, said Ali Hussein, CEO, Eros Now. Excerpt: How do…
Author Archives: Soma Tah
“Local and relatable content gives Indian OTT an edge”
Indian originals have picked up pace in the past few months as audiences are in the lookout for local and relatable content, said Divya Dixit, SVP-Marketing, Analytics and Direct Revenue, ALTBalaji. Excerpt:…
“Those not thinking of regional will be left out of the game”
After the democratization of 4G data, thanks to Jio, there has been a massive surge in digital video consumption in tier 2-5 markets, said Zubin Dubash Shemaroo Entertainment, COO Digital, Shemaroo…
“Content with cultural ethos garners better numbers”
Urban audiences are on OTT, but the next wave of growth in the sector will come from the Indian language speaking population, said Kailasnath Adhikari, Director, Happii Digital and Broadcasting Network. Excerpt:…
Indian OTT platforms get box clever to become sustainable
Soma Tah Majority of Indian users prefer to consume entertainment when they want, not when the broadcaster decides to deliver it. This has created a level-playing field for OTT platforms….