The Achilles heel of mobile-first nation
Mobile ad spend has been a consistent portion of digital ad budgets accounting for about half of the global ad spend today. The reasons behind are pretty clear. Given the…
Author Archives: Soma Tah
Secure SD-WAN moves up on the enterprise priority list
Software-Defined Wide Area Network (SD-WAN) has emerged as a preferred option for the enterprises to manage and optimize the Wide Area Networks for a distributed and remote work environment in…
“Domestic players are heavily focused on regional content”
An increasing set of viewers are interested in original content, hence a bunch of OTT platforms are investing in creating originals now, said Ali Hussein, CEO, Eros Now. Excerpt: How do…
“Local and relatable content gives Indian OTT an edge”
Indian originals have picked up pace in the past few months as audiences are in the lookout for local and relatable content, said Divya Dixit, SVP-Marketing, Analytics and Direct Revenue, ALTBalaji. Excerpt:…
“Those not thinking of regional will be left out of the game”
After the democratization of 4G data, thanks to Jio, there has been a massive surge in digital video consumption in tier 2-5 markets, said Zubin Dubash Shemaroo Entertainment, COO Digital, Shemaroo…