“Audiovisual integration is today’s communication mantra”

VoicenData Bureau
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At a time when security concerns, visa regulations and epidemics like SARS are lurking around the corner, videoconferencing has become more acceptable and a viable alternative to business travel. Genesis IT Innovations is an audiovisual (AV) integration company that hopes to take advantage of this scenario to push the concept of high-end videoconferencing solutions. It has a unique solution that comprises high-end AV equipment like projectors from Infocus, microphones from Shure, visualizers from Wolfvision, plasma displays from NEC and LG, video/audio conferencing from Clearone and Polycom, control systems from Crestron, and videostreaming equipment from Niagra. Infosys, IBM, Phoenix Global, Digital Global, and EDS figure in its client list already. VOICE&DATA caught up with Shylakumar Balu, MD, Genesis IT Innovations to find out more of this highly niche communications segment.


MD, Genesis IT Innovations

What is the problem with the ordinary videoconferencing equipment that we use today?

Research has indicated that with traditional modes of presentations like OHP and computer slides, the audience’s retention is about 10—12 percent only. You put in things like multimedia, video streaming, high-quality speakers, microphones and Plasma television and the retention dramatically increases to 85 percent. Today, companies are getting very conscious about their image and communication quality. In a highly competitive market, you have to impress the customer on the very first chance itself.

With all the equipment you mentioned, doesn’t the cost work out to be prohibitive for customers?

Today we are offering solutions ranging from $50,000 to $500,000. But it helps you increase your business and retain customers. IBM India is a good example. With our solution, IBM is able to train their people through videoconferencing instead of sending them abroad. IBM spent about Rs 2 crore, but they were able to get return on investment within a year.

Which kind of companies do you see being more receptive to such solutions? 

These products are moving faster in the software, hotels and defense labs segments. It is because they have a duty concession advantage. However, with further reduction in duties, they could become far more affordable to other sectors. We are already seeing a very good growth in the last one or two years. 

Nareshchandra Laishram