AppVirality mops up funds for product development

New Delhi: Mobile tech start-up AppVirality has raised funds from angel investors such as Nasscom’s Ravi Gururaj, Google India’s Rajan Anandan, In Mobi’s Mohit Saxena and other leading investors for further product development.

The Microsoft Ventures Portfolio company has raised $4,50,000 from the investors, media reports said quoting sources.

The investors also included aQuantive’s Mike Galgon , Baron Capital’s Ashim Mehra, India Internet Group, and TNN Capital.

Developed by brothers and founders, Ram Papineni and Laxman Papineni, AppVirality is a plug and play growth hacking toolkit for mobile apps that helps app developers identify and implement the right growth techniques without having to code.

Ram Papineni and Laxman Papineni, Co-founders, AppVirality, said: “Growth hacking is gaining momentum in the industry currently. Our vision is to build a robust product that enables marketing teams to login to our dashboard, select growth techniques and implement on and eliminates the need to code. These funds will allow us to fuel further product development and hiring talent.”

Ravi Narayan, Director, Microsoft Ventures India, said: “The world is amidst a massive shift in mobile space and we are happy to see one of our portfolio companies is leading this change. We are confident that this investment will drive the AppVirality team to innovate further and bring in more such ideas in the market.”

AppVirality currently offers two growth techniques aimed at increasing app downloads and user engagement through organic channels.

It is also releasing a new growth technique called ‘Personalized In-App Referrals’ which helps app developers in running custom In-App referrals without having to code. The company is also aiming at adding three more unique growth techniques to its product suite by end of May 2015.

Delware and Hyderabad-based company AppVirality is looking at steady expansion and has over 700 apps signed up and integrated with 60 plus apps to begin with.