Amazon unveils its first smartphone ‘Fire Phone’

US-based Amazon has come out with its first smartphone ‘Amazon Fire phone’ priced at $199, almost the same price tag offered by other high-end phones by Samsung or Apple.

The Fire phone will be available for $199 with a two-year AT&T contract, while it will also come with a free one-year subscription to Amazon’s Prime membership. It will be shipped on July 25.

The company claims that the USPs are its content services, image-recognition system, Firefly, and 3D UI dubbed 'Dynamic Perspective.

With Firefly, the device can be aimed at anything and the phone instantly recognizes it. 3D UI dubbed Dynamic Perspective tracks the eye of the users with four cameras and depicts on the screen his or her position in relation to

the phone.

Powered with a Qualcomm Snapdragon 800 chipset with a 2.2 GHz quad-core CPU and Adreno 330 GPU, the Fire Phone sports a 4.7-inch IPS 720p touchscreen with 590 nits of brightness. It comes with a 2GB of RAM.

The Amazon Fire Phone runs Fire OS 3.5, which is almost the OS used in the Kindle Fire line of tablets. It's based on Android but lacks any of the Google's services.

Made from rubber, and a sheet of Gorilla Glass 3, the phone comes with a rear camera of 13MP f/2.0 unit with a five-element lens, and optical image stabilization. There is free unlimited photo storage in its Cloud Drive.

The Fire Phone has two stereo speakers on the front with virtual surround sound and the earbuds that come in the box have a tangle-free cable and they snap to each other thanks to built-in magnets.

It has another important feature--Mayday, which gives 24/.7 remote support for any task to be accomplished on the phone.