Amazon launches Kindle Paperwhite

Amazon.com has announced that the all-new top-of-the-line Kindle Paperwhite-the most advanced e-reader ever built.

The most advanced e-reader ever constructed with higher resolution, 62 percent more pixels, 25 percent higher contrast, patented built-in front light, 8 weeks of battery life and an even slimmer and sleeker design- supports nine languages-Brazilian Portuguese, French, English, British English, German, Spanish, Italian, Chinese and Japanese.

A thin and light design, Kindle Paperwhite is available in both Wi-Fi only and Wi-Fi + 3G models for customers in over 175 countries and territories around the world. Customers can order Kindle Paperwhite Wi-Fi only for $139 and Kindle Paperwhite Wi-Fi + 3G for $199.

"We're excited to make the most advanced e-reader in the world available to our customers around the world," said Dave Limp, vice president, Amazon Kindle.

Kindle Paperwhite is more than just a device-it's a service. When a customer orders a Kindle Paperwhite, it arrives pre-registered to their Amazon account and greets them by name. All of the customer's Kindle content is there waiting for them to download and start reading-no long set-up process, and no syncing with a cable.

 

Kindle Paperwhite also comes with instant access to the Kindle Store right from the device, including all of the features customers love about shopping on Amazon-personalized recommendations, customer reviews, one-click purchasing and more.

Featuring a 212 ppi display, Kindle Paperwhite has 62 percent more pixels than the previous generation Kindle, making text in books and periodicals crisp and clear at any size. Images are sharper, richer and show even more detail. Kindle Paperwhite's screen has 25 percent higher contrast than the previous generation Kindle-the blacks are blacker, and the whites are whiter.

Backlit LCD displays direct light up through the display into the user's eyes. Kindle Paperwhite's patented front-lit display guides light underneath an anti-glare layer and down toward the display, away from the reader's eyes. This means a reader can read for hours with less eye fatigue and strain. The screen brightness is easily adjusted for reading in any light. The Paperwhite display provides an incredible experience in the dark and in direct sunlight.

Kindle Paperwhite's built-in front light is designed to be used at all times-both in daylight and in a dark room-for the clearest, crispest reading experience. In order to use the light at all times, Kindle Paperwhite requires exceptional power management to maintain the battery life that customers love about Kindle. Amazon's light guide technology precisely diffuses the light across the screen and only requires four LEDs to light the entire screen (unlike LCD screens which can use up to 50 LEDs). The light guide is so efficient that Kindle Paperwhite has a remarkable 8 weeks of battery life, even with the light on at all times.

Kindle's free 3G connection means customers never have to hunt for or pay for a Wi-Fi hotspot-they simply download and read books anytime, anywhere. Amazon pays for the 3G connection on Kindle Paperwhite Wi-Fi + 3G, so customers pay no monthly fees and sign no annual contracts. Parental controls allow parents to restrict access to the Kindle Store, Cloud Archive and the Experimental Web Browser so they can give their Kindle to a child worry-free.