alt="Satish Doshi" align="right" hspace="2" vspace="2"
width="148" height="179">Sampoorna Computer
People is a placement organization, which specializes in
recruiting people in the fields of IT and communications. Heading
the organization is Satish Doshi, a professional turned
into a successful entrepreneur, who established Sampoorna in
1990. An engineer-MBA from BITS, Pilani, Satish, with his grit
and business acumen, has led Sampoorna to greater heights every
year.
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What challenges are awaiting professionals
who want to enter the field of communications?
The challenges are mainly two-fold. One, professionals in
communications have to be ready to learn at a fast pace without
any mental blocks. People who want to enter this field have to
keep an open mind to new technologies or else they will be left
behind. Second, willingness to work hard. In communications,
today, there are no more nine-to-five jobs. Professionals have to
be ready to put in long working hours.
In which direction is the job market moving
in communications?
There is certainly a major upswing. There have been some
hiccups–mainly policy hiccups–during the last two
years. Of course, changes in policy can only be delayed, but they
cannot be stopped. And once these policy changes come about, the
number of professionals required in communications will be
mind-boggling. Also, the difference between communications and IT
is that the former’s reach is much wider. When policy
changes come, more number of cities and towns would open up for
jobs.
In which field among datacom, telecom, and
officecom, there is more demand for professionals?
Actually, the distinction between these segments is fading very
fast. What happens when an EPABX is connected to a PC? In which
segment will you put an interactive voice service? Technologies
are merging and, as a result, there is an upswing in demand for
professionals in all the segments of communications. However,
telecom stands apart to some extent because job opportunities
here are dependent on government policy. A change in government
policy can open up greater number of jobs in telecom.
When did you start recruiting people for
communications?
In a limited way, we were recruiting professionals in
communications right from the beginning. When the telecom market
started taking off some two years ago, we saw the synergy between
computers and communications and formally announced that
Sampoorna would be recruiting people in both the fields.
Has there been any regrets?
None at all. In fact, right from the beginning, Sampoorna has
seen constant growth. Every three years, we have run out of
space. In 1994, we established an office in Bangalore and within
a year we had to look for a bigger place even there. We are now
looking at a bigger network on a franchisee model in Chennai or
Hyderabad, Pune, Delhi, and Calcutta.
Why a franchisee model and not a proprietary
model?
The franchisee model gives a greater sense of ownership. Also,
the Sampoorna brand is well established in the market-place. We
want our franchisees to leverage on our all-India database as
well as clients.
What factors contributed to your starting
the recruiting business only for computers and communications?
When I was working in IDM as well as Datamatics, I was involved
in recruiting people for both, hardware as well as software. But
I could not get the right kind of people. I also saw foreign
magazines advertising for professionals in specialized fields
like UNIX and mainframe. That was the time I decided that hunting
for right kind of people in this field made a lot of sense.
Why did you call your organization
Sampoorna?
Sampoorna means complete. We meet the complete needs of manpower
in computers and communications.
What have been some of the highlights in
your personal and professional life?
Starting Sampoorna has been a major milestone. I enjoy what I am
doing. It is basically a facilitating job. At times, it may be
against our business interests to say, "no". But then
we do say, "do not change" when we feel it is not in
the interests of the candidates to look for a change. There are
instances when based on our guidance people have left their jobs
and become entrepreneurs. Once we place a candidate in an
organization, and if the candidate again looks for a change, we
ask the candidate to get an NOC from the employer. The success of
Sampoorna is built on trust that we have been nurturing over the
years, both with the clients as well as professionals.