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34. Usha Beltron (Cables division)

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VoicenData Bureau
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Factsheet

CEO: Rajeev Jhawar



Year of Start-up: 1956


No. of Branches: 8


Area of Operation: Telecom cables


Address: ‘Mangal Kalash’, A Shakesphere Sarani, Calcutta 700 071


Tel: 33-282 5816, 282 1660


E-mail: gdsaini@ushamartin.co.in 


Web site: www.ushamartin.com  





SWOT

STRENGTH
  • The topper in delivery rating as per DoT

WEAKNESS

  • Slow reaction to changes because of high over-head and fixed costs

OPPORTUNITY

  • Capacity, quality and delivery

THREAT

  • Smaller players

Kolkata-based Usha Beltron is an engineering and technology

corporation manufacturing jelly-filled telephone cables, steel, wire and wire

ropes. Its cable division is one of the largest telecom cable manufacturers with

an annual capacity of 55 lckm to 65 lckm. The fifth largest manufacturer of wire

ropes in the world, the company has distribution centers spread across India,

Europe, Africa and USA. This year, the company achieved beyond its projected

target of Rs 850 crore. Telecom cables contributed Rs 216 crore.

One of the biggest initiatives taken by the company was to

commission a 20,000 rkm-capacity optic fiber plant at Silvassa in March 2001.

Last year, the company supplied BSNL with cables 32 lckm capacity worth 230

crore that constituted 8 percent of BSNL entire cable requirements. This year

the company is expecting a revision of their contract with BSNL for supplying 42

lckm capacity cables worth Rs.290 crore. New investment plans include expansion

of the steel plant for which Rs 80 crore have been earmarked and the setting up

of a cable unit of Rs 2 crore. For the coming year, the company has outlined

delivery of optical fibers to companies like Reliance, Bharti, HFCL, Hughes and

Tatatel. It is expecting a turnover of Rs 400 crore on cables and 50 crores on

optical fibres for the period 2001-2002. The market share in India for its

cables division is 10 percent and will remain so for the next year.

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