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Factsheet |
| CEO: Sudershan Banerjee Year of Start up: 1994 Area of Operation: Cellular service provider Address: C-48, Okhla Industrial Area, Phase II, New Delhi — 110 020 Tel.: 011-6828845/46/47 Fax: 011-6828850 Web site: www.essarcellphone.com |
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SWOT |
STRENGTH
WEAKNESS
OPPORTUNITY
THREAT
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Growing at the rate of 47.48 percent during 2000-01, Sterling Cellular, which
operates Essar Cellphone cellular services in Delhi and surrounding areas, is
entrenched as one of the most significant cellular operators in the country.
During last fiscal, Sterling was able to generate a sales revenue of Rs 243.35
crore with a subscriber base of 218,070 by 31 March.
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In an eventful year, the company went for major restructuring as Hutchison
bought 49 percent stake of Swiss Telecom. This was a shot in the arm for
Sterling Cellular which invested in excess of Rs 300 crore for infrastructure in
terms of doubling the switching capacity, increasing radio coverage, network
coverage and point of connections, enhancing billing system, and investing in
billing services.
Coming to statistics, Sterling Cellular has an equal number of post paid and
prepaid subscribers. On the postpaid front, the company has an average airtime
usage of around 295 minutes per-month-per-user. Value-added services account for
5 percent of the company’s turnover. And the company has around 2,000 WAP
users.
The company is focused on providing more value for money to its users both in
terms of low cost voice and value-added services. Another area of emphasis would
be customer support.