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Factsheet |
| CEO: Dilip Modi Year of Start-up: 1997 Area of Operation: Cellular services in two circles Address: 4th Floor, Hemkunt Towers, 98 Nehru Place New Delhi 110 019 Tel.: 643 4546 Fax: 644 4221 Web: www.spiceindia.com |
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SWOT |
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With an estimated revenue of Rs 371 crore in 200-01, Spice Communication is
the biggest among circle cellular operators. The company, operating in two of
the most prosperous states of India, Karnataka and Punjab, achieved a growth of
55.1 percent in 2000-01 in the subscriber base and had a total base of 270,628
in both the circles, as of March 2001.
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The company is the leader in Karnataka while it is the sole operator in
Punjab. While till 1999-2000, it was way ahead of its competitor JT Mobile, the
margin has come down after Bharti took a stake in the latter. Bharti has been
aggressively marketing in Karnataka. In terms of revenue, Punjab contributed
53.7 percent, while Karnataka contributed 46.3 percent. Among the circle
operators, Spice has one of the highest coverage in its circle, Punjab. Spice
has tried unique ways of doing business. It is one of the first service
providers to extend a lot of services available to the post paid customers to
its prepaid customers, in Karnataka. In Punjab, Spice was one of the first
companies to catch up on the content based applications.
With consolidation happening in the cellular front, most operators have
aligned with each other. While three major groups have already emerged, Reliance
has grand plans. Question is: will Spice/Modis be the fifth? Or will they join
one of the camps?