MUMBAI: Serial entrepreneur Bhavin Turakhia-led fintech start-up Zeta that offers digital employee benefits for tax optimization has tied up with National Payments Corporation of India (NPCI) payment platform, RuPay.
The partnership is expected to widen Zeta’s payment network and push for a more inclusive adoption of digital payments in corporate India. This collaboration makes Zeta’s meal voucher solution the first ever such solution to run on Government of India endorsed RuPay platform.
With RBL Bank as its banking partner, Zeta’s pre-paid card called the Zeta Super Card will now also be available on the RuPay platform. The Zeta Super Card, includes robust anti-fraud security measures that lets users make payments across 12 lakh+ outlets across India as well as online stores.
Zeta Co-founder and CTO Ramki Gaddipati said, “The combined offering of Zeta, RBL and RuPay is built with a sharp focus on enhancing user experience, and is aimed at accelerating the cashless movement using technologies made in India, for India. Joining the RuPay platform will further strengthen Zeta’s payment network and will also help us reach corporates as well as PSUs with employees based in remote areas.”
The company will also launch payments via UPI, Bharat QR Code and Aadhaar Pay modes, which will be available to a larger section of the salaried population with or without access to smartphones and magnetic stripe card machines.
“The Zeta benefits platform is on Rupay uses Aadhaar for eKYC and authentication, supports regional languages and is UPI, Bharat QR Code and Aadhaar pay ready. We will start rolling out these options as we start working with PSUs across the country. By providing such inclusive options, Zeta can ensure that salary benefits reach every eligible employee, no matter their location, language and digital literacy level is,” Gaddipati further added.