BENGALURU: YES Bank has deployed IBM’s MobileFirst platform to support its move into Retail Banking and the Digital payments sector by offering new mobile apps and services that create more personalized and rewarding customer relationships.
The bank has set aggressive business goals, including plans to increase its customer base to nearly five million over the next five years and has adopted a ‘DIGICAL – Digital +Physical’ strategy consisting of a blend of offline and online channels leveraging innovation and technology.
YES Bank has been able to reduce time to market for its apps by 60 pc, which is especially important as it plans to scale the number of banking apps being offered across its various retail and commercial banking segments.
YES Bank will not only focus on the mobile banking experience for retail and HNI customers but will also launch a digital wallet for its young social media, smart phone users.
The bank also plans to introduce enterprise apps to support SME, business and corporate clients with a focus on user experience and strong security features.
(First published in CIOL)