Vuclip to boost campaign for Nokia Lumia 510

Vuclip, mobile video and media company has won a deal from Nokia and Maxus India to promote trendify brand campaign for Nokia Lumia 510 on Vuclip's mobile video portal and social networks.

Nokia, Maxus India and Vuclip have joined hands to empower the youth to discover and create new trends in time and spearhead innovative social media campaign on mobiles.

As part of the product innovation involving a seamless integration with Vuclip, for the first time, the ‘Share' button has been changed on a video portal to reflect the brand campaign. The ‘Share' button for each video has temporarily been replaced with ‘TRENDIFY', encouraging users to now trend their videos directly on m.trendify.in at the click of a button, which in turn can be shared on Facebook, Twitter and other social sharing sites.

Viral Oza, Marketing Director, Nokia India said, "Through the Trendify campaign we wanted to connect to the urban youth on a platform and space that is relevant to them. The youth today are socially connected 24x7 and have their own take on life. They experiment to express their originality, creativity and individuality. "

Unny Radhakrishnan, Digital Head (South Asia), Maxus India said, "Nokia wanted us to craft a campaign which exemplifies trendifying in the DNA of each of its core elements. Looking at the results, we are confident that this agile integration will help us optimally amplify the campaign across regions."