Gyana Ranjan Swain
From the pride possession of young executives four years back to a near-death situation now, BlackBerry, in fact had travelled a long journey. And the journey has been very painful, bloody, and was just a drag. It was destined to fall from the grace, and this script was written in just four years.
The iconic brand BlackBerry is looking at all possible means for a turnaround of the company. And the desperation is not just palpable but evident. Yes, if we go by the official statement, the Canadian smartphone maker is exploring all possible alternatives under the sun to enhance the value of the company.
"These alternatives include, among others, possible joint ventures, strategic partnerships or alliances, a sale of the company or other possible transactions," the statement noted.
The above statement clearly indicates there is no such option that the company would not like to explore. It shows the magnitude of its desperation. It appears as if BlackBerry has given up on its fight with the likes of Apple and Android.
In 2007, when Apple launched the iPhone, BlackBerry, then RIM did not see it as a threat, and did not take it seriously. And this arrogance went on for the Canadian company for the next two years.
BlackBerry thought using a ‘touch phone' is like playing with a toy, and serious-looking business executives will not be toying around this device. And a phone does not need a camera, all it needs is a great email facility.
To date, BlackBerry has been trying to hold up this fort but its competitors went past it long back and far away.
Moreover, after the entry of Google into the mobile phone industry with android OS, the world became bipolar. Apple and Android, you belong to this two, or you belong to nowhere and BlackBerry belonged to nowhere.
For the last few years, the company's financial health has been deteriorating, and that too consistently. In the recent past, the company had taken many initiatives to revive the situation, but it appears as if BlackBerry is doing all the wrong things at the wrong time. It changed its brandname, appointed one CEO instead of two, launched touch smartphones and started focusing more on camera. But it appears as if there is no time left.
The recent statement by the company exploring all possible options for its revival is even not devoid of apprehensions and desperation.The desperation becomes all the more prominent with the resignation of Prem Watsa, CEO of Fairfax Financial, BlackBerry's biggest investor, from the BlackBerry board.